This range is provided by BullionByPost. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Head of E-Commerce
Location: Birmingham, Office-based with hybrid flexibility
Contract: Full time, permanent contract (37.5 hours per week)
Salary: up to £70,000 depending on experience + bonus
* Salary: up to £70,000 depending on experience
* Bonus: up to 30%
* 25 days holiday plus 8 bank holidays (with option to buy extra 5 days)
* Onsite Gym
* Health and wellbeing programme
* Employee and store discount
Office-based with hybrid flexibility at our Birmingham Head Office; visa sponsorship is not available
About Jewellery Quarter Bullion
We’re passionate about gold and silver investment—making it simple for customers across the UK and Europe to buy, sell, and store bullion securely. As the UK’s leading online bullion dealer with £300m+ turnover, our brands (BullionByPost.co.uk, Gold.co.uk, and others) are trusted by thousands of investors.
You’ll join a fast-paced, high-growth business with a market-leading online presence, and lead the continued evolution of our e-commerce success story.
Role Overview
We’re hiring a Head of E-Commerce to lead the digital growth of our online sales channels. This senior role is responsible for developing and delivering our e-commerce strategy, driving revenue, enhancing the full end-to-end user journey, and launching new growth initiatives.
You’ll work cross-functionally across product, PPC/SEO, UX, and performance teams to test, optimise, and scale activity while championing a seamless customer experience.
Note: This role does not own brand consistency (which sits with the Head of Brand & Content), and it does not directly manage customer service.
Reporting to the Board, this role is highly visible and offers the chance to shape how we trade online, convert customers, and scale profitably in a growing business.
Key Responsibilities
* Develop and execute the e-commerce strategy to drive profitable sales growth
* Champion a best-in-class customer experience across the full user journey, including UX, checkout optimisation, and integrating customer feedback
* Identify and deliver new digital growth initiatives (e.g., loyalty programmes, affiliates, refer-a-friend, market expansion)
* Lead a culture of continuous improvement through A/B and multivariate testing
* Monitor e-commerce KPIs and performance metrics, using data to guide decisions
* Collaborate with PPC/SEO, finance, product, and supply chain to align digital activity with company goals
* Maintain e-commerce KPIs and performance metrics, using data to guide decisions
* Work with the UI/UX team to test and implement changes that improve usability, conversion, and retention
* Build and manage the e-commerce team: hiring, coaching, and setting performance goals
Skills & Experience
* 5+ years of senior-level e-commerce experience with a track record of driving revenue growth
* Degree in business, marketing, or a related field preferred
* Experience managing an e-commerce P&L, setting commercial targets, and delivering against them
* Strong knowledge of UX, site optimisation, mobile commerce, and user testing
* Proficient in GA4 and confident using data to inform digital performance and strategy
* Hands-on experience with major e-commerce platforms
* Proven ability to lead and scale a high-performing digital team
* Strong cross-functional communication with product, tech, finance, and operations
* International e-commerce experience and localisation awareness plus
* Must be within commuting distance of Birmingham – this is an office-based role with hybrid flexibility
Why You’ll Love It Here
* You’ll work in a vibrant, growth-minded team
* Exceptional career development opportunities
* You'll shape, influence, and see your ideas come to life
* Culture rooted in Integrity, Agility, Ambition, Clarity, Efficiency
About You
You’ll thrive in this role if you:
* Think commercially and act decisively
* Balance strategic thinking with hands-on execution
* Love using data to improve performance
* Have a sharp eye for customer experience
* Want to build and lead an ambitious e-commerce team
Ready to Apply?
If this role sounds like a good fit, we’d love to hear from you. We’ll review all applications and be in touch to discuss next steps with shortlisted candidates.
Application Deadline: 18th July 2025
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Business Development, and Product Management
Referrals increase your chances of interviewing at BullionByPost by 2x
Get notified about new Head of Ecommerce jobs in Birmingham, England, United Kingdom.
Birmingham, England, United Kingdom 1 week ago
West Midlands, England, United Kingdom 19 hours ago
West Midlands, England, United Kingdom 4 days ago
Nuneaton, England, United Kingdom 4 hours ago
Stafford, England, United Kingdom 1 week ago
Birmingham, England, United Kingdom 1 week ago
Digital Marketing Executive (Chinese Speaking)
Birmingham, England, United Kingdom 1 week ago
Droitwich Spa, England, United Kingdom 2 weeks ago
Royal Leamington Spa, England, United Kingdom £27,000 - £29,000 1 month ago
Digital Marketing and Social Media Executive, East Africa Corridor
Birmingham, England, United Kingdom 2 months ago
Worcestershire, England, United Kingdom 2 days ago
Stratford-Upon-Avon, England, United Kingdom 1 month ago
Droitwich Spa, England, United Kingdom 3 weeks ago
Birmingham, England, United Kingdom 1 week ago
Birmingham, England, United Kingdom 2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr