Overview
Loyalty is one of our key growth drivers at Screwfix right now and this role sits right at the heart of it. If you’re looking for a role where you can truly immerse yourself in loyalty and see the commercial impact of your work, this is the opportunity. Screwfix Rewards is already delivering strong results, with growing sign‑ups and customers spending more, but there’s still huge untapped potential. As a Senior CRM Executive, you’ll take ownership of how we engage and grow our Rewards customers, leading the day‑to‑day campaign calendar while shaping how we test, learn and optimise. The opportunity now is unlocking even more value, turning active members into truly engaged, loyal customers. This is a hands‑on role with real impact, where you’ll balance execution with forward planning, using insight, experimentation and collaboration to continuously improve our loyalty programme.
What's in it for you?
* Discretionary annual bonus up to 20%
* 33 days holiday (including bank holidays, 5 of which can be taken flexibly)
* Hybrid working with up to 2 days working from home
* Flexible start and end times around core working hours
* Buy‑More Holiday – eligible colleagues can boost their holiday allowance by up to one extra week
* EV Car Scheme in partnership with Tusker – eligible colleagues can lease a brand‑new or pre‑loved electric vehicle
* Up to 14% employer pension contributions
* Life cover up to 4x your salary
* Health cash plan and discounted gym memberships (up to 25% savings)
* 20% discount at Screwfix and B&Q
Financial wellbeing
* Wagestream access to track earnings and save
* Access to the Kingfisher Share Scheme
* Colleague support fund
* Exclusive offers and discounts via our Hapi app
* Cycle‑to‑work scheme and savings on bikes
Every day benefits
* Career progression and development programmes
* Coaching and mentoring to help you thrive
* Access to wellbeing resourcing, including PepTalk
* Support networks available
Key Responsibilities
* Owning the CRM calendar for Rewards customers, ensuring campaigns and communications land effectively
* Delivering and optimising always‑on CRM activity across email, SMS and direct mail, working closely with eCommerce for digital execution
* Supporting and guiding CRM Executives on campaign briefing and delivery
* Building and delivering test‑and‑learn plans that drive meaningful, actionable insights
* Using segmentation, triggers and dynamic content to create more personalised customer journeys
* Collaborating with teams across the business, including Insights, Legal and Operations
* Analyzing campaign performance and sharing clear, impactful insights with stakeholders
* Identifying opportunities to improve engagement, ROI and the overall loyalty proposition
* Contributing to the wider CRM and loyalty roadmap alongside the CRM Loyalty Manager
* Supporting optimisation of platforms such as Braze and Talon.One
* Stepping in to support the CRM Loyalty Manager when needed
Required Skills & Experience
* Demonstrable experience in CRM and campaign management
* Effective at building and managing relationships with key stakeholders across the business to collaborate on design and delivery of plans
* Customer focused, championing their needs and wants through change plans
* Excellent communication and interpersonal skills with the ability to interpret complex information and present back in a simple user‑friendly format
* Creative thinker, able to contribute new ideas
* Good problem solving and numerical skills
* Previous experience of working with Braze is desirable
* Excellent attention to detail and quality control
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