Overview
Senior Customer Acquisition Manager at TieTalent (AJ Bell/UK investment platform). This is a strategic, data-driven, hands-on role leading performance marketing across paid digital channels to drive growth for a FTSE 250 brand.
You’ll thrive in a regulated environment, enjoy solving complex marketing challenges, and be motivated by measurable results, continuous learning, and tangible impact on a fast-growing business.
What the job involves
You’ll lead customer acquisition for AJ Bell’s core products (ISA, SIPP, General Investment Accounts) by managing high-performing campaigns across paid search, affiliates, paid social and display.
* Lead end-to-end acquisition strategy across paid digital channels (PPC, affiliates, paid social, display), balancing efficiency with long-term growth.
* Own and optimise multi-million-pound media budgets, ensuring robust cost control and ROI maximisation.
* Manage key agency relationships (media, affiliates, creative) setting direction, driving performance, and fostering a culture of testing and innovation.
* Collaborate cross-functionally with brand, data, and product teams to deliver a consistent and seamless customer journey.
* Leverage insights from econometrics (MMM), multi-touch attribution (MTA), and platform data to refine performance and inform spend allocation.
* Ensure regulatory excellence by following internal QA processes to ensure flawless execution; partner with Compliance and Legal to meet FCA and ASA requirements, including consumer duty standards.
* Mentor and develop junior team members, contributing to broader customer growth initiatives across the business.
What you’ll bring
* 7+ years' experience in digital or growth marketing, ideally in a regulated environment.
* Proven track record managing performance across PPC, paid social, display, and strong affiliate marketing experience.
* Deep understanding of affiliate networks, tracking platforms, compliance considerations, and commercial models (CPA, CPL, ROI).
* Experience of AI-powered campaigns like Performance Max and Meta Advantage+.
* Confident in using data from Google Analytics to MMM and MTA to inform decisions and improve results.
* Experience managing external agencies, building accountability, and driving measurable outcomes.
* Familiarity with SEO and its role in holistic acquisition strategies.
* Strong cross-functional communicator and project manager.
* Comfortable working with Compliance and navigating FCA regulatory frameworks.
* Team player with line management experience and a collaborative mindset.
About Us
AJ Bell is one of the fastest-growing investment platform businesses in the UK, offering an award-winning range of solutions for professionals and DIY investors. We have over 620,000 customers and assets totaling more than £96.1 billion. We are a FTSE 250 company with headquarters in Manchester and offices in London and Bristol, employing over 1,500 people and recognized as a top employer.
Benefits and working style
Hybrid working: minimum 50% in the office per month; initial full-time in-office onboarding. We are committed to equal employment opportunities and a respectful workplace. We do not discriminate based on protected characteristics; hiring decisions are based on qualifications, merit, and business need.
* Starting salary of up to £70,000 - £75,000 per annum.
* 27 days holiday, increasing to 31 with service; holiday buy/sell scheme.
* Multiple pension schemes with matched contributions up to 8%.
* Discretionary bonus, annual share awards, BAYE, health plan, private healthcare and dental plans.
* Employee Assistance Programme, travel loan schemes, enhanced parental leave, and more.
* Statutory benefits plus wellbeing and development programs.
Employment details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Business Development and Sales
* Industries: Technology, Information and Internet
If you’d like to know more about the company and the role, we’d love to speak with you.
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