At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
The Content & Social Media Executive works within the in-house Marketing team and reports into the Interim Managing Director. This role is responsible for creating and curating all written brand content - delivering captivating stories and charming copy across all digital, print and social channels.
Responsibilities:
* Develop a tone of voice guide to sit within the brand’s guidelines and ensure this tone of voice is heard clearly across all content produced and published
* Produce engaging copy for both online and offline channels – including, but not limited to, our website, blog, email, social media, paid social channels, press releases, print collateral, video and internal communications
* Create, curate and schedule the organic social media calendar in line with sofa.com’s content strategy - increasing awareness and engagement, as well as contributing to the customer journey and, therefore, customer acquisition
* Daily management of social media channels - responding to every comment and review in the brand’s tone of voice and directing any questions, proposals or complaints onto the relevant department in a timely manner
* Review and edit any existing written content, providing a re-fresh and consistency across all our touch points
* Work closely with our internal SEO specialist to continuously optimise content across our website, blog and supporting SEO outreach campaigns
* Find stories and angles to our collections and our brand that engage, intrigue and delight our current audience and keep them coming back, while also bringing in new audiences
* Support in developing sofa.com’s content calendar – actively participating and contributing to seasonal and campaign ideas
* Be the point of contact for all marketing agencies, including SEO, performance marketing, affiliates and PR
* Be well versed in CRM strategies to grow the marketing database
* Work with the external agency on influencer marketing and affiliates
* Lead all brand partnerships that help grow brand reach and visibility
* Help plan brand events. Capture behind the scenes brand content at events
* Plan and shoot organic content in showrooms, at events and where other opportunities arise
* Owning the performance of all marketing channels and reporting on them on weekly trade meetings
Skill Requirement:
* Has obtained a Bachelor’s degree in Marketing / Communications / Journalism / English or related disciplines
* Offers 1-2 years relevant experience, with exposure in copywriting/ content production in commercial and editorial roles
* Displays excellent copywriting skills and is detail-orientated, with immaculate grammar and spelling
* The ability to create newness from old stories and the ability to say the same thing in a variety of ways
* Has a love for social media and displays in-depth knowledge and understanding of social media platforms, their respective participants (Instagram, Pinterest, Facebook, Twitter, YouTube, LinkedIn etc.) and how each platform can be deployed in different scenarios
* Demonstrates a customer-orientated approach and outstanding Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
* Demonstrates an interest in the home furnishing and interior design industry
* Displays an editorial mind-set that seeks to understand what audiences consume and how to effectively build this into a content plan/strategy
* Obtains a good understanding of office management and marketing principles
* Strong computer skills with experience using Microsoft Office and WordPress, as well as social media management platforms such as Dash Social
* Has a keen interest in influencers and content creators in this industry
* Demonstrates excellent research skills
* Shows solid organisation skills with an aptitude for managing multiple projects simultaneously
* Is a creative thinker with strong problem-solving skills
* Has a positive, proactive attitude with the skills to work both effectively in a team, as well as independently
* Can be flexible, open to changing priorities and adjust to varying deadlines accordingly – reacting to the short deadlines that occur on a weekly basis, whilst effectively managing longer deadlines for wider marketing initiatives
* Is reliable and committed, with a strong work ethic and enthusiasm
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
* Think without limits - Think fast, fearlessly, and take the team with you.
* Own it and back yourself - Own the basics, own your role and own the results.
* Be relevant - Relevant to our people, our partners and the planet.