Event Sales Manager (AV & Events)
Salary: Up to £45,000 per annum (DOE)
Location: Shropshire (Hybrid working available)
Contract: Full-time, Permanent
About the Role
We are looking for an experienced Event Sales Manager with a background in the AV industry to lead commercial sales across our portfolio of B2B conferences and industry awards. This role is ideal for a sales professional who understands event production, technical delivery and AV solutions, and can confidently sell high-value sponsorship, exhibition and partnership packages to senior stakeholders.
You’ll play a key role in driving revenue while working closely with internal event, production and content teams to deliver commercially successful, technically strong events.
Key Responsibilities
Sales & Revenue Generation
* Develop and execute sales strategies to achieve revenue targets across conferences and awards
* Proactively sell sponsorship, exhibition and commercial partnership packages
* Leverage AV industry knowledge to position technical and production-led opportunities
* Identify and qualify new business through outbound sales, networking and industry contacts
* Create tailored proposals that reflect client objectives, brand exposure and technical requirements
Client Relationship Management
* Build long-term relationships with AV suppliers, production partners, sponsors and exhibitors
* Act as the primary commercial contact throughout the event lifecycle
* Work closely with clients to ensure commercial objectives align with event delivery
Sales Operations & Reporting
* Manage and maintain a structured sales pipeline using the CRM system
* Accurately record sales activity, proposals, contracts and outcomes
* Provide regular revenue forecasts and performance reports
Collaboration & Internal Communication
* Collaborate with marketing to align sales messaging with campaigns and launches
* Work with events, content and production teams to develop commercially viable programmes
* Contribute to post-event analysis to optimise future AV and commercial offerings
Person Specification
Essential
* Minimum 5 years’ B2B sales experience within the AV, production or live events industry
* Proven success selling sponsorship, exhibition, AV services or event solutions
* Strong understanding of AV-led events, production workflows and technical terminology
* Confident in outbound sales, lead generation and closing deals
* Excellent communication and negotiation skills
* Experience using CRM systems
* Highly organised with strong pipeline and time management skills
Desirable
* Existing relationships within the AV, events or production sectors
* Experience working with conferences, awards or large-scale live events
* Knowledge of sponsorship ROI, exhibitor requirements and technical integrations
Key Performance Indicators (KPIs)
* Revenue delivered across AV-led conferences and awards
* Conversion rates from outreach to signed commercial agreements
* Client satisfaction, retention and repeat bookings
* CRM accuracy, reporting consistency and forecasting
Working Conditions
* Office-based in Shropshire, with flexible/hybrid working options available
* Some UK travel to events and client meetings
To apply or for more information please contact Lydia Johnson at Seymour John Recruitment Limited