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An introduction from Andrew Underwood, Head of Marketing
We have an incredible opportunity for a talented Demand Generation Manager to join our team and amplify our efforts in driving qualified leads to sales. Cronofy is used by high-performance teams to power scheduling at scale. The majority of our customers to date have embedded our scheduling tooling into their SaaS offerings using our APIs. Recently, we extended our scheduling product to support business teams to schedule at scale from within the applications they already use.
We excel where scheduling is complex, involving multiple people and constraints, such as recruiting, coaching, and healthcare. We focus relentlessly on performance, security, support, and reliability, making us the market leader in embedded scheduling infrastructure. Our marketing team aims to raise the company's profile and generate new leads to support our high-growth plans. Alongside brand awareness and product differentiation, acquiring new business is key to our growth and success — and this is where you come in!
With Cronofy powering scheduling for over 180,000 companies, this role offers an incredible opportunity to accelerate the success Cronofy has achieved so far. Working within a team of product marketers, a marketing manager, and content producers, this role spans all marketing channels and supports our high-growth go-to-market objectives.
The role
We are seeking an analytical, detail-oriented Demand Generation Manager to join our growing marketing team. You will work closely with the Head of Marketing on lead delivery against monthly and quarterly targets, identify new inbound and outbound lead initiatives, and manage our paid channels (Google Ads and LinkedIn) to amplify marketing campaigns.
To succeed, you will develop a strong understanding of market needs and how Cronofy delivers value. You will apply your knowledge of demand creation and capture strategically, aligning with marketing and sales teams.
Scheduling is a complex problem space with many sector- and function-specific nuances. You should be adaptable and collaborative across marketing and sales.
Your responsibilities include, but are not limited to
* Planning demand generation campaigns and overseeing execution and analysis
* Maintaining reports, budgets, campaign performance, ROI, LTV, and other channel metrics
* Collaborating with product marketing and sales to develop compelling value propositions and keyword strategies
* Managing paid social and PPC campaigns
* Testing copy and creative to optimize performance
* Using tools in our marketing stack (Hubspot, Plausible, Ahrefs, Google Search Console)
* Tracking lead lifecycle and conversion rates through our CRM
* Refining lead tracking automation using channel data
How you'll work
* Planning, executing, and reporting on demand generation activities
* Influencing stakeholders at all levels
* Understanding customer needs and reaching target audiences effectively
* Adapting to market changes and adjusting strategies
* Managing multiple projects and priorities
* Working flexibly and traveling as needed
Your ability to distribute our message, drive revenue, and collaborate across teams is crucial to our success. Your work will directly impact our market presence and product success.
About you
* Proven experience in B2B demand generation marketing
* Strategic thinker with insight into purchasing decisions
* Strong analytical, project, and budget management skills
* Data-driven with the ability to translate insights into actions
* Meticulous and proactive
* Autonomous and deadline-driven
Demand generation is a broad and evolving discipline. You may have worked agency-side, in-house, or via a unique route — we’d love to hear from you.
How we work
We prioritize a customer-focused approach, whether in sales, marketing, or product design. Our team meets daily to focus on key tasks, fostering cohesion among brand and product teams. We value work-life balance, transparency, and mutual trust. We support remote, office, or hybrid work, ideally with the applicant based near London.
Hiring process
We aim to discover what you bring to Cronofy and what we can offer you. Feel free to ask questions. For details on our interview process, visit:
What we offer
* Salary of £45,000 - £60,000 depending on experience
* 5% matched pension scheme
* 25 days holiday plus flexible national holidays
* 5 personal development days annually
* Private medical care (Bupa)
* Employee Assistance Program (mental health support)
* Extended parental leave
* Pleo card for expenses
* Flexible work arrangements
* Culture promoting autonomy and growth
Our approach to equality, diversity, and inclusion
We believe an inclusive environment drives high performance and innovation. We are committed to providing equal opportunities for all to grow, learn, and succeed at Cronofy.
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