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Content Marketing Manager, West Midlands
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Client:
Location:
West Midlands, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
368bcd76b8aa
Job Views:
5
Posted:
02.06.2025
Expiry Date:
17.07.2025
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Job Description:
Content Marketing Manager
Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a history of success in the automotive aftermarket. The Content Marketing Manager role forms part of their European operation, located in state-of-the-art headquarters in Cologne. Driven by success, they offer a diverse working culture that rewards achievement and pride themselves on going the extra mile.
As a Content Marketing Manager, you will be responsible for developing and executing the content marketing strategy for Europe, driving brand awareness. This role requires a candidate with business fluency in both German and English. In return, you’ll receive a competitive salary and bonus, alongside regular opportunities for rewards and recognition programs.
What’s in it for you?
Salary: Basic salary €58,000 to €75,000 dependent upon experience plus 10% bonus
Perks: Subsidised public transport or free parking, gym pass, 30 days holiday, pension, and free tea, coffee, soft drinks, and fruit
Work Arrangements: Hybrid working – Monday to Wednesday in the office, with the option to work from home on Thursday and Friday
What you’ll need:
* Proficiency in German and English languages are essential for this role, other European languages are advantageous.
* Proven experience in a content marketing role, this should include content creation, strategy development and performance analysis.
* A keen eye for detail with first-class writing, editing and proofreading skills.
* Familiarity with SEO best practices and hands-on experience of optimising content.
* Project management skills, with the ability to manage several projects and deadlines at once.
* You should be driven by data with strong analytical and problem-solving skills and come with experience of using data to drive your decision-making process.
* An understanding of digital marketing trends and emerging technologies.
What you’ll be doing:
* Collaborate with cross-functional teams to develop content that aligns with brand messaging and business goals.
* Create engaging and impactful content, including blog posts, articles, whitepapers, case studies, and social media posts adhering to brand guidelines.
* Develop thought leadership and content themes by conducting research to stay ahead of industry topics to enhance the written and published content.
* Target content to specific audiences in the automotive industry.
* Identify opportunities for repurposing content and scaling the process.
* Manage PR and creative agencies, partners, and journalists.
* Work closely with the digital marketing manager to optimise content for search engines and create strategies to increase organic traffic to our website
* Manage and maintain editorial calendars to ensure timely delivery of content by setting realistic production and publishing deadlines
* Manage localisation of content campaigns primarily in DACH and the UK but also other European countries as required.
* Analyse content performance metrics and use insights to inform future content creation and strategy
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