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Mid-weight digital designer

London
Permanent
Blue Pelican
Digital designer
Posted: 14 May
Offer description

Mid-Weight Digital Designer

Location: Central London, hybrid, 3 days per week in office
Salary: £35,000 to £45,000, dependent on experience
Benefits: 10% annual bonus, pension, healthcare, life insurance and more

An opportunity has opened for a talented Midweight Digital Designer to join the in-house creative team of a global iGaming brand.

This is not a pure production role. You will be involved in the thinking, concepting and visual development behind campaigns, as well as the hands-on design and delivery of assets across digital, social, CRM, web, performance marketing, OOH and wider brand channels.

The brand operates across a number of international markets, including the UK, Europe, LATAM and North America, so your work will need to flex across different audiences, languages, cultures and campaign objectives. LATAM is an important growth region, with out-of-home becoming a more prominent channel, while TV and larger-scale brand campaigns are also a major part of the creative team’s output.

There is a strong digital and animation bias to the role, so you will need to be comfortable creating static and animated campaign assets, social-first creative, display banners, landing page visuals, CRM assets and video content. There is also scope to bring in 3D design, motion and AI-assisted creative tools where they add value.

You will be joining a fast-paced, multi-disciplinary creative team where designers work closely with marketing teams, country managers, copywriters, creative leads and external agencies. The environment suits someone who enjoys variety, takes ownership of their work, and can move confidently from idea through to polished execution.

What you’ll be doing

You will develop creative concepts and deliver campaign assets across digital marketing, social media, CRM, web, performance channels and wider brand activity.

Your work will include static and animated display banners, paid social creative, website hero banners, landing page assets, promotional visuals, CRM content, reels, vertical video and other short-form social formats.

You will also support larger integrated campaigns, including international market launches, TV-led campaigns, OOH activity and creative projects with significant media investment behind them.

You will work closely with the UK Design Team Lead, wider creative team, marketing stakeholders, copywriters, country managers and external agencies to ensure creative output is aligned, on-brand and commercially effective.

You will adapt creative for different international markets, considering audience behaviours, cultural nuances, language requirements and local campaign needs.

You will use tools such as Adobe Creative Suite, After Effects, Adobe Animate, Bannerflow, Creatopy, Figma and, where relevant, 3D or AI-assisted creative tools to enhance ideation and production.

You will manage multiple projects at pace, balancing deadlines, stakeholder feedback and quality control, while keeping communication clear through project management tools such as ClickUp.

You may also support junior designers, share ideas with the wider creative team, and contribute positively to the team’s creative standards and culture.

Why this role?

This is a strong opportunity for a Mid-Weight Designer who wants more creative ownership, broader campaign exposure and the chance to work on international brand activity with real investment behind it.

You will be joining a growing in-house team, working across high-profile campaigns, with the scope to contribute ideas, build out creative concepts and produce work across digital, motion, social, CRM, OOH, TV-supporting assets and emerging creative formats.

For someone who enjoys pace, variety and the chance to keep pushing their creative toolkit forward, it is a genuinely good next step.

EXPERIENCE NEEDED

1. You will probably have around 4 to 5 years’ experience in a digital design role, ideally gained in a fast-paced, campaign-led environment.
2. You will need a strong portfolio showing a mix of digital advertising, social, display, animated and campaign creative. The portfolio does not need to come from iGaming, but it should show commercial design work with strong visual judgement, good craft and clear evidence of conceptual thinking.
3. You should be confident taking a brief, shaping ideas, developing creative routes and delivering finished assets across multiple formats. This role needs someone who can contribute creatively, not just resize assets.
4. You will need strong working knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator, After Effects and InDesign. Experience with Adobe Animate would also be valuable.
5. You should have practical experience with digital banner or campaign production tools such as Bannerflow, Creatopy or similar platforms.
6. A good understanding of social-first design, performance marketing creative, animation, UX/UI principles and tools such as Figma would be highly useful.
7. Experience working across international markets would be advantageous, particularly where you have had to adapt creative for different audiences, regions or languages.
8. You will need to be organised, proactive and comfortable managing several projects at once without losing attention to detail.

Useful but not essential

9. Experience in iGaming, online casino, bingo, gaming, entertainment or fast-moving consumer sector.
10. Experience with 3D design or animation tools such as Blender or Cinema4D.
11. Exposure to AI-assisted creative tools such as ChatGPT, Firefly, Runway, Gemini, Freepik, Kling, Sora or similar.
12. Experience supporting or mentoring more junior designers.

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