Engagement Producer - Liverpool Echo
Join to apply for the Engagement Producer - Liverpool Echo role at Reach plc.
Full‑time, Contract Type: Permanent, Location: Liverpool, Division: Editorial, Salary Currency: GBP Sterling, Department: Regionals.
Job Description
This role owns day‑to‑day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations. You will be a social media mastermind, utilising various platforms including Facebook, TikTok, Threads, Whatsapp and more to drive engagement to build revenue. You’ll curate high‑impact newsletters, launch engagement initiatives to convert casual readers into registered users, and find fresh off‑platform routes to amplify content after publication.
With a test‑and‑learn mindset, you’ll analyse engagement metrics across channels to optimise tactics, provide agile cover for Audience Editors when needed, and stay ahead of digital trends – recommending new tools and channels while championing best practice to boost reach, loyalty and conversion. This role is based in our Liverpool city centre Hub and we are therefore open to candidates based in and around Liverpool.
Key Responsibilities
* Manage and grow the Liverpool Echo’s channels across Facebook, TikTok, Threads, Instagram and WhatsApp.
* Curate and optimise newsletters that convert casual readers into loyal subscribers.
* Design and deliver engagement initiatives such as polls, Q&As and live threads to grow registered users and deepen community loyalty.
* Find inventive, data‑led ways to promote content post‑publication, recirculate evergreen pieces and surface stories to new readers across off‑platform channels and apps.
* Use engagement metrics to refine headlines, thumbnails, formats and posting schedules for maximum impact.
* Provide cover for audience editors if needed and stay ahead of digital trends, recommending new tools or channels.
* Responsibly utilise AI tools, in line with company policies, to improve accuracy and efficiency and create engaging content.
* Tailor content to the unique demands of each off‑platform channel, ensuring stories travel further and perform better, considering audio and video where appropriate.
* Play a part in building a diverse and inclusive organisation that reflects the communities and people we serve.
Qualifications
* Passionate and creative with unbeatable social media skills, especially on Facebook, and experience turning engagement into measurable revenue.
* Expert, platform‑specific knowledge across all major social media platforms and a sharp understanding of the audiences who use them.
* Fluent in digital publishing and comfortable working with a CMS.
* Proven track record of building communities with a meaningful following, growing engaged audiences who return, share and subscribe.
* Passionate about digital storytelling in journalism with instinctive grasp of the Liverpool Echo brand, tone and values.
* Excellent communication, teamwork, time‑management and professionalism under pressure.
* Adaptable to changing business needs, moving from idea to execution with speed and care.
Benefits
* 25 days’ holiday (plus bank holidays), plus an extra day after you have been with us for three, five and ten years. We also have a scheme to help you buy extra holiday if you want to.
* Extra day’s paid leave each year to volunteer for a cause close to your community or your heart.
* Big moment day – an extra day’s paid leave for a moment that matters to you – such as getting married, moving house or welcoming a new addition to the family.
* Bonus scheme – you’ll get a stake in our success and a chance to add to your annual earnings.
* Help saving for your retirement – we’ll match your company pension contributions up to 6% with salary sacrifice.
* Supportive and progressive people policies – we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
* Health‑care cash plan – giving you money back for a range of medical expenses and fast access to doctor's appointments.
* Car lease scheme – buy a brand‑new electric or hybrid car through our leasing partner and pay for it through salary sacrifice.
* Wellbeing support – including a 24/7 assistance programme for you and your family.
* Access to lots of discounts – including 15% off with Reach’s very own online marketplace, Yimbly.
* Interest‑free loans – including for season tickets and technology.
Additional Information
Reach plc believes diversity brings benefits for our customers, our business and our people. We are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
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