Overview
ASOS is the online retailer for fashion lovers worldwide. We exist to give customers the confidence to be themselves, and we encourage our people to channel creativity on a platform used by millions. We’re proud to be Inclusive Companies, Disability Confident Committed, and signatories of the Race at Work Charter; we also placed eighth in the Inclusive Top 50 Companies Employer list. If you need adjustments during the process, let our Talent team know in whatever way works best for you.
The Role
We’re looking for a strategic, commercially-minded Insight Analyst to drive ASOS’ business in the UK by uncovering high-value insights about our customers, their behaviours and preferences, using data to understand key drivers of business performance and profitability, and continually measuring the impact of initiatives to steer investment decisions. You’ll apply your analytical skills to uncover actionable insights across functions, collaborating directly with senior stakeholders. The ideal candidate will be innately curious, have strong business acumen, a robust technical toolkit and a passion for fashion. This is a high-impact role where your insights directly influence ASOS’ success and growth trajectory.
Responsibilities
* Combine market, customer, marketing and assortment insights to drive a holistic picture of performance, proactively communicating key trends and opportunities to senior leadership
* Complete exploratory data analysis and statistical modelling (e.g., regression analysis, clustering techniques) to propose innovative solutions on topics such as customer and product segmentations to help determine high-impact actions and strategies
* Dive deep into customer data to gain a profound understanding of our audience, and use these insights to drive improvements in our marketing strategy, experience & offering
* Identify trends in performance, investigate drivers, and present findings to diverse stakeholders, articulating the “so what” by translating insights into strategic, actionable recommendations
* Develop methodologies to measure the impact of initiatives and tests across our site, marketing, price/promo, product assortment, delivery proposition, and other areas affecting our customer journey and operations
* Develop key metrics and dashboards to monitor business health, measure success and support strategic initiatives
* Identify business growth opportunities based on customer insights and market trends
* Independently plan and prioritise work based on market strategy and priorities
Qualifications
* Previous experience working in Data Analytics/Insights
* A data enthusiast who enjoys immersing yourself in data to solve business problems and present compelling stories that drive change
* Experience in mining and analysing large data sets, with proficiency in using data and statistical analysis tools to query datasets and drive end-to-end complete analysis that helps accelerate the business
* Experience using data to create compelling stories that communicate key messages across the organisation and to influence various levels of management decision making
* Commercial mindset, with a strong understanding of how data insights can drive business impact and profitability
* An obsession with the customer and ability to analyse trends and data through the customer lens
* A collaborative approach and ability to operate as an analytical thought partner who can translate business questions into data analysis visions to execute
* Strong communication skills, comfortable presenting data to groups of stakeholders in a way that is effective and concise
* The ability to break down complex problems into smaller ones
* An interest in the 20-something customer and fashion industry
* E-commerce work experience (desirable)
* Strong background / education in a quantitative or business discipline (desirable)
Benefits
* Employee discount (hello ASOS discount!)
* ASOS Develops (personal development opportunities across the business)
* Employee sample sales
* Access to LinkedIn Learning materials
* 25 days paid annual leave + an extra celebration day
* Discretionary bonus scheme
* Private medical care scheme
* Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
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