!*Consumer Engagement: Neuro / Cardio Metabolic Health - Hybrid - Top Pharma!*
Location: Basingstoke, United Kingdom - Hybrid
Start date: ASAP
Type of position: 12 months contract (Always has the view to extend)
Job Description
We believe in the importance of health above all, uniting care with discovery to make life better for people everywhere. Our employees are dedicated to discovering and delivering life‑changing medicines, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism. We strive to deeply understand consumers and their challenges so we can craft meaningful experiences that solve real problems.
The Consumer Strategist is responsible for putting consumers at the heart of the business by understanding behaviours, attitudes, and needs, then identifying the problems to be solved through in‑depth knowledge of the target audience and the job to be done. This results in developing and executing experiences that are impactful, relevant, intuitive, and improve lives. Partnering closely with brands and cross‑functional teams to embed the consumer mindset and drive capability across the organisation, the successful candidate will build expertise and influence as they execute. The remit of this role spans the Northern European Hub, including the UK and Nordic markets.
Key Responsibilities
* Build understanding of the consumer within cardio‑metabolic health (Obesity & T2D) through segmentation, personas, detailed consumer journeys, and ecosystem mapping.
* Develop the long‑term strategy for consumer engagement plans in the obesity area over the next five years.
* Own the planning, execution, and optimisation of consumer campaigns across the most relevant channels by:
* Partnering with media agencies on campaign planning.
* Collaborating with creative agencies to localise global content and build impactful local content.
* Ensuring all content is compliant by working closely with legal and regulatory teams.
* Leading measurement, monitoring, and optimisation of campaigns in partnership with BI&A to ensure continuous improvement.
* Work with internal cross‑functional teams (Marketing, Market Research, Digital, Sales, Medical Affairs, Legal) and external partners (Agencies, Vendors) to drive clarity, communication, and alignment on consumer campaigns.
* Build consumer capability within the team by demonstrating processes, tools, and techniques that put the consumer first.
* Monitor the external environment and adjust strategies accordingly.
Key responsibilities:
* Bachelor's degree
* Proven experience in consumer marketing in Neuro or Cardio
* Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
* In-depth knowledge of consumer data, insights & planning techniques and tools.
* High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
If this role isn’t suitable for you, please let us know if you can refer anyone – any recommendations are much appreciated! Planet Pharma offers a competitive referral scheme so you will be rewarded for your help!
About Planet Pharma
Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head-quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering.
Our specialist knowledge and close relationships with our clients and the wider industry really makes us unique in our field. Just recently we were recognized by FORBES as the 17th best professional staffing firm, and have won multiple awards from industry accredited bodies for our commitment to excellence and service delivery. We have extensive functional expertise including: Regulatory Affairs, Pharmacovigilance, QA, QC, Submissions experts, Clinical development, Quality, Biostatistics, and Medical Affairs / Writing.
We are an equal opportunities Recruitment Business and Agency.
We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.