As wine expert Marketing Manager, you'll be part of the team that creates and communicates compelling reasons for millions of customers to choose Tesco for wine and food. You'll lead the end to end marketing of our wine expertise, leveraging our in-house experts (e.g. Master of Wine), award-winning range, and distinctive brand voice. Your role will be to shape and deliver integrated, multi-channel campaigns that position Tesco as a premium, expert retailer of wine and food. LI-RD1 You will be responsible for: • Leading the development and delivery of marketing plans that showcase Tesco’s wine and food expertise, driving customer engagement and business growth. • Creating clear, insight-led strategies that define the business opportunity, desired customer behaviour, and how to bring our wine proposition to life across all customer touchpoints. • Using customer and financial insight to make bold recommendations and prioritise investment. • Briefing and collaborating with external agencies to develop creative campaigns that are distinctly Tesco. • Working with Media Planning and Channel teams to deliver integrated campaigns across paid, owned and earned media. • Forecasting, managing and tracking marketing budgets, ensuring efficiency and effectiveness. • Reviewing campaign performance and creative effectiveness with the Insight team. • Identifying opportunities to grow Tesco’s wine proposition through UK Retail Media platforms. • Staying curious and spotting trends, innovations and market activity to inform future plans. You will need: • Proven success in marketing award-winning wine and food. • Leading cross-functional teams and agency partners. • Crafting and delivering strategic and creative marketing briefs. • Developing and deploying integrated campaigns across paid, owned and earned media. • A proactive, collaborative approach with a test-and-learn mindset What's in it for you: We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more! Annual bonus scheme of up to 20% of base salary Holiday starting at 25 days plus a personal day (plus Bank holidays) Private medical insurance 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you. NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility