GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Guided by a strong sense of purpose, our more than 18,000 dedicated employees work to enhance the sustainability and efficiency of production processes globally. Responsibilities / Tasks Drive the development and sales of service and support contracts, as well as other after-sales services and products, within the UK market. Identify high-potential growth areas and create strategic plans to penetrate relevant markets effectively. Maintain and strengthen relationships with existing customers across key business sectors. Achieve defined sales growth targets, expand market coverage, and ensure profitability is maintained. Develop, prioritize, and execute targeted sales initiatives in alignment with overall business objectives. Contribute to the implementation of local sales strategies in coordination with wider business goals. Collaborate with the New Machine and Engineering teams to support sales reporting and forecasting processes. Prepare and deliver detailed sales reports to the Head of Sales or Sales Director as required. Coordinate closely with the Projects Team during and after the sales process to ensure smooth project execution. Provide support during contract negotiations to ensure commercially sound and mutually beneficial agreements. Assist in marketing initiatives for relevant business segments and represent the company at exhibitions and conferences when strategically beneficial. Contribute to product development initiatives and support innovative solutions led by the business lines. Work collaboratively with service and project engineers across business areas to ensure seamless customer support and project delivery. Support the Sales Administration team with order processing tasks and ensure smooth handover of information for new projects. Maintain accurate and up-to-date records in CRM systems, including forecasting and sales activity reporting. Actively collaborate with colleagues across all divisions to identify and develop cross-selling opportunities. Establish and maintain strong working relationships with the Business Line team based in Parma to ensure alignment and mutual support. Your Profile / Qualifications Education: Degree or HNC/HND in a relevant field, or equivalent experience in sales. Training: Formal training in sales negotiation techniques. Experience: Minimum 3 years’ experience in aftermarket/service sales of engineered process equipment, ideally within relevant industrial markets. Knowledge and/or hands-on experience with homogenization processes and homogenizers. Proven track record in a structured sales organization. Sales Expertise: Solid understanding of the full sales process, including sales organization methods, ordering systems, pricing strategies, and CRM tools. Demonstrated ability in customer negotiations and contract management. Business Acumen: Broad understanding of business operations with a strong focus on identifying and meeting customer needs and expectations. Technical Proficiency: Proficient in computing and business software, particularly Microsoft Office applications. Interpersonal Skills: Strong communication and listening skills with the ability to influence and engage stakeholders at all levels. Effective team player with strong networking abilities. Customer Orientation: Highly customer-focused with the capability to build strong relationships and deliver value across diverse client profiles. Did we spark your interest? Then please click apply above to access our guided application process.