Location:
Bolton Head Office
Hours:
Full Time, 37.5 hours per week
Salary:
Up to £60,000 (DOE)
Department:
Marketing
Join SpaMedica – Where Digital Innovation Meets Patient Care
At SpaMedica, our focus is on patient care, safety, and satisfaction. As the UK's largest provider of NHS eye services and surgery, we're experts at what we do—and that's reflected in the five-star feedback we receive from our patients. All our hospitals inspected by the CQC are rated 'Good' or 'Outstanding', and we're proud to have Investors In People Platinum Accreditation.
We're looking for a
Digital Marketing Manager
to lead our digital transformation across SpaMedica and Freedom Vision. If you're passionate about digital innovation, AI-driven marketing, and delivering measurable commercial growth, we want to hear from you.
About the Role
You'll be responsible for everything digital—building, owning, and evolving our digital strategy, executing with pace across channels and platforms, and embedding AI and automation into everyday marketing. This is a hands-on role for a digital disruptor: equal parts strategist, builder, analyst, and collaborator.
Key Responsibilities:
* Develop and deliver a multi-year digital strategy and annual plans aligned to NHS and private growth ambitions.
* Lead execution across all digital channels: SEO, SEM/PPC, social (paid & organic), websites, email/CRM, content, and reputation management.
* Build advanced data and insight dashboards, integrating SEO, PPC, CRM, and contact centre data.
* Champion AI and automation to scale content, enhance targeting, and accelerate optimisation.
* Ensure accessibility standards and patient-first journeys across all touchpoints.
* Collaborate with Marketing, Commercial, Operations, Clinical, and Patient Services to embed digital in every step of the patient journey.
* Maintain compliance with NHS, ICO/GDPR, ASA/CAP, and other regulatory frameworks.
About You
* Significant experience across all digital channels (SEO, SEM/PPC, social, email, web, content).
* Proven record of delivering commercial outcomes in complex, multi-channel organisations.
* Deep understanding of AI in marketing (content scaling, predictive analytics, automation).
* Strong data capability—able to design, interpret, and act on advanced analytics and dashboards.
* Expertise in managing digital budgets and ensuring ROI.
* Demonstrated ability to influence across functions and senior levels without direct authority.
* Experience in agency management and partner negotiation.
* Ideally, healthcare experience or background in regulated environments.
Core Attributes:
* Execution obsessed—strategy is only as good as delivery.
* AI-native and data-driven—fluent in tools and automation that transform marketing.
* Commercially disruptive—challenges convention and finds smarter, faster solutions.
* Collaborative influencer—thrives on cross-functional teamwork and stakeholder alignment.
* Agile and resilient—pivots rapidly without losing sight of outcomes.
* Values-led—Safety, Transparency, Integrity, Kindness.
Why Work With Us?
* Join a team that lives our values of safety, integrity, kindness, and transparency.
* Opportunities to grow, learn new skills, and advance your career.
* Be part of a caring, community-focused team.
* 33 days holiday (including bank holidays)
* Performance bonuses twice a year (up to 10%)
* On-site gym
* Recommend a Friend Scheme (£350 reward for both)
* Free quarterly snacks, flu vaccinations, and DBS
* Access to exclusive discounts
* Continuous training and development
If you're ready to put patients at the heart of everything you do and drive digital excellence in healthcare, apply today—we want to hear from you