Marketing Manager - Leading Luxury Brand
Location: Hybrid (4 days in office near Willesden Junction, 1 day remote)
Salary: £50,000 - £55,000 per annum
Contract: Permanent, Full-time
About the Role
Our client, a prestigious luxury interiors brand, is seeking a dynamic and versatile Marketing Manager to join their team. This is an exciting opportunity for a marketing professional to take ownership of diverse marketing initiatives and drive brand excellence across multiple channels.
As Marketing Manager, you'll play a pivotal role in shaping the brand narrative and executing comprehensive marketing strategies that resonate with their discerning clientele. From crafting compelling email campaigns to orchestrating memorable events, you'll be at the heart of their marketing operations.
Key Responsibilities
Email Marketing & CRM
* Develop and execute sophisticated email marketing campaigns that reflect our luxury brand values
* Manage customer segmentation and personalisation strategies
* Analyse campaign performance and optimise for engagement and conversion
* Maintain and grow the customer database
Events & Experiential Marketing
* Plan and execute premium brand events, product launches, and VIP experiences
* Coordinate with internal teams and external vendors to deliver flawless events
* Manage event budgets and measure ROI
* Build relationships with key stakeholders and brand partners
Brand Management
* Ensure consistent brand messaging across all marketing touchpoints
* Collaborate with creative teams to develop compelling brand content
* Monitor brand perception and competitor activity
* Support product launches and seasonal campaigns
Digital Marketing
* Oversee social media strategy and content planning
* Coordinate with agencies and external partners
* Monitor digital performance metrics and report on campaign effectiveness
* Stay current with luxury market trends and digital innovations
What We're Looking For
Essential Skills & Experience:
* 3+ years of marketing experience, preferably in luxury, interiors, or premium brands
* Strong project management skills with ability to juggle multiple campaigns
* Excellent written and verbal communication skills
* Experience with email marketing platforms and CRM systems
* Event planning and execution experience
* Understanding of luxury consumer behaviour and brand positioning
* Proficiency in marketing analytics and reporting
* Creative mindset with attention to detail
Desirable:
* Experience with Klaviyo email marketing platform
* Background in luxury retail or premium lifestyle brands
* Knowledge of influencer marketing and brand partnerships
* Experience with marketing automation tools
What We Offer
* Competitive salary of £50,000 - £55,000
* Flexible hybrid working arrangement (4 days office, 1 day remote)
* Generous employee discount on luxury products
* Professional development opportunities
* Collaborative and creative work environment
* Central London location with excellent transport links