Content and Channels Manager
Department: Internal Comms
Employment Type: Permanent - Full Time
Location: Head Office, Chelsea House
Reporting To: Tracy MacNicoll
Description
We have a small Communications team within the People function. It leads on all internal communications, as well as external employer brand communications to support recruitment. We work closely with in‑house teams like Marketing, Brand & Customer and Technology to deliver communications that are aligned to company strategy, support business priorities and engage our target audiences.
We’re looking for a Content and Channels Manager to support both internal and external communications. They will need to have experience developing content for a variety of formats – written, digital, in‑person – and cover a wealth of topics that touch all aspects of our business.
They will be naturally curious and personable, getting out and understanding the business to develop content that brings our strategy and employer brand to life. Collaboration is key to success in this role, but they will need to be able to work independently.
Role Purpose
The Content and Channels Manager develops and delivers quality, on‑brand content across multiple internal and external channels. They ensure communications are aligned to business strategy and designed to drive engagement with colleagues and prospective colleagues.
Working with stakeholders across the business, this role combines strategic thinking with hands‑on content creation and channel management.
Key Accountabilities
Strategy
* Build a strong understanding of business strategy, audiences and ways of working to enable you to identify communication opportunities and to create clear, compelling communications
* Develop and implement the external employer brand content strategy, aligned to business strategy and current business needs, and helping us to attract top talent
* Support the delivery of the internal communications strategy
Content
* Produce quality written and digital content for a range of channels, ensuring all content is on‑brand and aligned to River Island’s style guidelines
* Develop and deliver content that:
o Tells our employer brand story and supports us to engage and retain top talent
o Engages our people in our business strategy and priorities, setting out a clear and consistent purpose to drive performance
o Supports the smooth operation of our business day‑to‑day
* Re‑purpose content to fit different audiences and/or channels, driving maximum value from our communication
Channel Management and Planning
* Manage the day‑to‑day delivery of communications channels, ensuring they are accessible, user‑friendly and effective
* Use formal and informal measurement to evaluate channel performance and drive continuous improvement
* Contribute to and maintain a communications calendar to support effective planning and alignment across internal and external communications
Stakeholder Engagement
* Build strong stakeholder relationships with people across the business, supporting them to define their communication requirements and provide communications advice
* Regularly visit our stores and other workplaces to maintain a good understanding of our business, gather insight and create people‑centred content
Team Working and Collaboration
* Work collaboratively with other teams to deliver joined‑up internal and external communications, including the Recruitment, Marketing and Retail Ops functions
Essential Skills, Experience and Personal Attributes
* Experience developing and delivering internal communications
* Experience producing content for a variety of mediums (e.g. intranet, townhalls) and in a variety of formats (e.g. written, video), doing so with limited budget
* Experience creating and editing videos on personal devices (e.g. mobile)
* Experience using graphic design software and tools (e.g. Canva)
* Ability to successfully build and manage stakeholder relationships
* Strong written communications, verbal communications and interpersonal skills
* Comfortable working in a changing environment and/or with ambiguity
* Comfortable working independently, including visiting other workplace locations to generate content
* Good organisational, planning and time management skills
* Strong attention to detail
Desirable Skills, Experience and Personal Attributes
* Experience of employer brand communications or marketing
* Experience managing intranets and/or other digital channels
* Experience using new and innovative communication channels
* Experience working in a multi‑site company with an operational frontline and/or shift working
About Us
We’re a much‑loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.
This role is based at our Head Office in West London.
What we can offer you
Generous staff discount, a bargain staff shop on site, reducing everyday expenses through discounts, benefits, financial advice and wellbeing solutions via the Retail Trust, a free onsite gym, subsidised restaurant and café to fill your needs, various social events throughout the year, support for all family setups including maternity, paternity, adoption and fertility treatment, flexible working, a generous bonus scheme and private pension plan, the option to opt‑in for healthcare, 25 days paid holiday plus the option to purchase additional holiday twice a year.
Keeping You Safe
At River Island we are committed to the safeguarding of all employees. We fulfil our obligation under the Prevent duty, promote British Values and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. (Additional info can be found on the government website.)
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