We’re looking for an experienced marketing professional with an excellent track record in brand management and experience or interest in health & wellbeing. You will lead and manage all marketing activities for Health & Her, a fast-growing women’s health and wellness brand within the Venture Life Group.
As Senior Brand Manager, you will be the driving force behind Health & Her’s marketing strategy and execution. You will plan, implement, and oversee all marketing activities for the brand, with full ownership of the strategy to ensure our key messages, mission, and tone of voice are effectively communicated to our audience. Reporting to the Director of Brands, you’ll work collaboratively with our in-house specialists and external partners – including a Media Buying Agency, Digital Designer, Digital Marketing Team, HCP marketing, Innovation Team, Sales Team and PR agency – to ensure that all ATL, paid and organic channels are aligned and creating synergy. This role requires a mix of creative brand vision, strategic planning, and hands-on project management in a dynamic, mission-driven environment.
Department: Marketing
Reports to: Director of Brands
What’s on offer:
· Competitive salary & bonus opportunity
· Private Medical Insurance
· Discretionary Share Options (on completion of probation)
· Hybrid/flexible working model
· A dynamic and inclusive work culture
· Professional development and international growth opportunities
Key Duties and Responsibilities
· Define the brand’s marketing calendar across key markets (including UK, Ireland, USA and Germany) and lead its successful implementation, delivering innovative and outstanding 360° campaign launches across all channels (digital, social, email, PR, in-store, etc.).
Integrated Campaign Execution
· Manage the execution of consumer and retail marketing initiatives, including content creation, ATL campaigns, digital marketing campaigns, CRM/email marketing, and public relations.
· Ensure all campaigns are on-brand and integrated for maximum impact.
Product Launches & Events
· Work closely with the Commercial and Innovation teams to plan and execute engaging product launches, campaigns, and events.
· Drive buzz and awareness for new products or services, ensuring launch plans are creative and effectively communicated to both consumers and retail partners.
Cross-Functional Collaboration
· Collaborate with external contractors and agencies (e.g., web developers for website improvements, digital marketing agencies, PR firms, and graphic designers) to execute marketing campaigns and produce high-quality visual and written content.
· Ensure all collaborators understand the brand guidelines and objectives so that every touchpoint aligns with Health & Her’s brand identity.
Budget Management
· Take ownership of the marketing budget.
· Plan and allocate resources efficiently across campaigns and channels, matching objectives with appropriate spend to meet targets.
· Track and report on budget usage to ensure ROI is maximised and financial objectives are met.
· Leverage digital analytics tools and consumer insight data to monitor campaign performance and customer behaviour.
· Use these insights to drive continuous improvement – optimising campaigns in real-time and informing future marketing strategies for better relevance and ROI.
Insight-Driven Strategy
· Keep a finger on the pulse of industry trends, market conditions, and competitor activity in the health & wellness space.
· Extrapolate trends and consumer insights to craft recommendations, adjust strategies, and identify new opportunities that will keep Health & Her ahead of the curve.
Role Requirements
Required experience and skills
· Proven Growth Track Record: A proven record of achieving high levels of brand growth and consumer engagement in an e-commerce or online business environment. You have driven successful campaigns that resulted in notable customer acquisition and retention improvements.
· Digital Marketing & CRM Expertise: Excellent strategic planning and execution skills within a digital-first business. Hands-on experience with CRM platforms and email marketing is essential – you know how to build customer journeys and leverage data to increase engagement.
· Strong Communicator & Collaborator: Outstanding communication skills, both written and verbal. You excel at building relationships and can work effectively with internal stakeholders and external partners. You are adept at briefing agencies, aligning cross-functional teams, and conveying clear strategic direction.
· Analytical & Data-Driven: An analytical mindset with the ability to interpret data and draw actionable insights. You are comfortable using analytics tools to track performance (e.g., Google Analytics, CRM analytics, Nielsen) and can adjust tactics based on what the data shows to optimise results.
· Self-Starter with Creativity: A self-motivated individual who can thrive in an entrepreneurial, fast-paced environment. You take initiative, think creatively to solve problems, and are not afraid to roll up your sleeves to get things done. You bring a can-do attitude and can make decisions even with limited information, while keeping projects moving forward.
· Attention to Detail: Excellent attention to detail in planning, executing, and reviewing marketing activities. You ensure consistency in brand messaging and quality across all materials and channels.
· Passion for Health & Wellness (Preferred): An interest or background in health, wellness, or women’s health is highly desirable. You should be comfortable and empathetic when communicating about sensitive and emotive topics related to women’s health.
· Education: Bachelor’s degree in Marketing, Business, or a related field is preferred (or equivalent work experience). Professional marketing qualifications (e.g., CIM certification) are a plus, but not mandatory.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Health, Wellness & Fitness
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