Job Description
About Coffee King:
Coffee King is a leading provider of premium coffee, coffee machines, and supplies, dedicated to delivering top-quality products and exceptional service. As a growing global brand, we are committed to providing the best coffee experience to homes and businesses. Join our team during a period of substantial growth and become part of a dynamic, forward-thinking company in the thriving coffee industry.
Role Overview:
We are seeking an experienced and technically skilled eCommerce Manager, with a strong focus on SEO, to support enhancements to our online presence and eCommerce capabilities. You will play a key role in our growing eCommerce department, driving performance and championing SEO best practices across platforms, primarily focusing on Shopify. This position is essential for applying performance-oriented SEO to our online stores, social channels, and marketplaces in the UK and Europe while supporting our domain authority initiatives and ensuring alignment across teams.
Key Responsibilities
SEO Strategy & Implementation
* Develop and execute SEO strategies for Coffee King's UK and European online stores
* Conduct keyword research, competitor analysis, and technical SEO audits
* Oversee on-page and off-page optimisation, including content and backlink strategies
Platform & Backend Management
* Optimise Shopify and other eCommerce platforms (marketplaces, social media) for SEO and user experience
* Manage product uploads, catalogue updates, and technical site enhancements
Domain Authority Initiatives
* Champion SEO best practices across conventional search engines, emerging AI-driven search, and social platforms (Meta, TikTok, Pinterest, etc.)
User Experience & Conversion Optimisation
* Analyse customer behaviour and streamline the sales funnel to drive conversions and revenue through owned channels
Cross-Functional Collaboration
* Work closely with marketing, IT, and content teams to align eCommerce and SEO initiatives
* Ensure SEO principles are applied in omnichannel operations and marketing campaigns
Analytics & Reporting
* Utilise analytics tools to measure website performance and KPIs
* Report on sales, conversion rates, customer behaviour, and other critical metrics to drive improvements
What We're Looking For
* ECommerce& SEO Experience: Minimum 3 years in eCommerce project management, with proven SEO strategy and implementation (Shopify preferred)
* Technical Proficiency: Strong knowledge of backend systems, product cataloguing, eCommerce optimisation; experience with CRM platforms is a plus
* Data-Driven: Skilled in data analysis and trend interpretation, using Google Analytics, SEMrush, Moz, and other tools
* Problem-Solving & Innovation: Excellent analytical skills and adaptability in a fast-paced environment
* Education: Bachelor's degree in Marketing, IT, or related field (preferred). SEO or marketing certifications are a plus
* Bonus: Project management (agency/cross-functional teams) and coding or platform customisation skills are advantageous but not required
Key Performance Indicators (KPIs)
* Year-over-year eCommerce sales growth (focus on organic channels)
* Improved conversion rates for owned channels
* Website traffic, bounce rate, and user engagement metrics
What We Offer
* Salary: £37,000 - £47,000 per year, commensurate with experience
* Benefits: 28 days holiday, staff discounts, flexible working arrangements, and more
* Career Growth: Ongoing professional development and internal advancement opportunities
* Culture: Inclusive, collaborative, creative team, dedicated to sustainability and innovation
Apply today to join Coffee King and help shape the future of our eCommerce business
Job Type: Full-time
Pay: £37,000.00-£47,000.00 per year
Benefits:
* Additional leave
* Company events
* Discounted or free food
* Employee discount
* Free parking
* On-site parking
Ability to commute/relocate:
* Runcorn WA7 3FW: reliably commute or plan to relocate before starting work (preferred)
Experience:
* Shopify: 2 years (required)
Work Location: In person