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As a Senior SEO Director in our SEO Team, you will report directly to our Head of SEO.
We are passionate about organic search optimisation, brilliant digital experiences, the pursuit of technical excellence and total performance. You will share our passion in these areas, with considerable experience using SEO to achieve sustainable visibility on search engines and integrating it with other channels.
You will be accountable for the technical integrity of clients’ websites and quality and direction of content through an overarching SEO strategy.
To achieve this, you will have an excellent understanding of how websites are built – not just on a technical level, but also their stakeholders and workflows. You will be comfortable working alongside developers, within agile workflows. You will also be proficient in providing non-technical stakeholders with clear, concise and jargon-free recommendations and able to question their KPIs and data integrity to truly show ROI for SEO.
RocketMill aspires to be valued for the quality of its thinking as well as the quality of its doing. Therefore, you will take ownership of SEO performance for your clients and those within your extended portfolio, developing strategies and KPIs for your channel and contributing to the wider digital mix. You will be the first point of escalation for your portfolio and capable of winning over difficult stakeholders in times of poor performance, poor quality or misunderstandings.
You will be responsible for leading a senior team. You will make sure that your team members are happy and equipped with the tools to perform their role and to grow into the next one. You will be charged with ensuring the team’s work is driven by forward thinking strategies, delivered to a market-leading standard and ensure they take accountability. You will be responsible for the financial performance of your team and village and will report back to the Head of SEO with revenue at risk and new opportunities.
The SEO team really is a team, we believe that everyone has a contribution to make regardless of their level of seniority and everyone has something to teach. Your role will include delivering and organising training for SEO team members, including outside of your direct line reports.
Working alongside the Head of SEO, you will also play a central role in maintenance, ideation and delivery of new tools. You will be responsible for helping productise and standardise deliverables to make the team more efficient and avoid duplication of effort. You will be involved in the creation of innovative templates and reporting dashboards to better utilise the team’s time and promote RocketMill externally. You will take ownership of one of the strategic pillars and drive the team forward.
Finally, you will bring an open mind and a forward-thinking approach, able to help us succeed in a world where search engines are not the only means to attract organic traffic. This means continuing to push and develop the SEO product and its interaction with other channels by improving deliverables, expanding our offering and reacting to new technologies.
Key Responsibilities
1. Managing a team of directors and senior SEO experts
2. Being accountable for the financial performance of your village including sourcing growth opportunities to fill revenue gaps
3. Pitching for new business
4. Being the point of contact for escalations within village
5. Taking ownership of a pillar
6. Working with the senior SEO Programme manager to balance resource requirements for your team
7. Improving processes and efficiency across the team
8. Building business cases and forecasts to gain buy-in for SEO implementation
9. Sharing results and case studies back to the business
10. Identifying opportunities to drive innovation within the department and developing the SEO product offering
11. Leading the SEO strategy and technical SEO roadmaps for large clients
12. Briefing and QAing junior members of the team for support work where needed as well as supporting senior members with advanced requests
13. Auditing websites on all aspects of technical SEO
14. Helping our clients grow through sustainable organic search visibility
15. Taking ownership of a portfolio of clients’ organic performance and technical integrity
16. Leading strategic discussions about how SEO can solve business challenges and drive marketing performance alongside a multi-channel strategy
17. Carrying out competitor analyses, backlink audits, keyword research, and other research projects as required
18. Preparing qualitative and quantitative reports on SEO campaign performance
19. Meeting dynamic KPIs set out specifically for you and your role
20. Staying abreast of developments in SEO best practice, and sharing knowledge across the team
21. Where necessary, presenting and discussing work with developers to ensure implementation success.
Essential Skills
* Senior team management and development
* Resource management and effective prioritisation across a client portfolio
* Product development
* Client portfolio management – accountability for the performance and work-quality of clients that you don’t work on day-to-day
* Strategic excellence – consulting on how organic search can have a measurable impact within cross-channel digital marketing campaigns and how multiple owned domains fit into a single search strategy
* Several years’ experience in technical SEO (agency or client-side) and ability to guide content strategy
* Comprehensive knowledge of SEO tactics, commitment to keep this up to date and test developing trends and technologies
* Demonstrable experience consulting on enterprise website audits, backlinks and migrations, gaining buy-in from stakeholders and providing actionable roadmaps that deliver results
* Absolute proficiency with industry-standard SEO tools – crawlers, link checkers, etc.
* Reporting excellence – designing and querying reporting functionality as well as updating clients on performance against KPIs
* Advanced skills in Microsoft Excel (e.g., VLOOKUPs, PivotTables, advanced formulae)
* Excellent skills in Microsoft Office and everyday IT
* Excellent written and spoken English
* Excellent communication with technical and non-technical stakeholders and ability to win over challenging contacts
* Working knowledge (or better) of AEM, WordPress, Magento, and other CMS platforms
* Able to balance your workload and deliver on time
* Be a positive person that adds energy to our team
Desirable Skills
* Advanced knowledge of HTML, CSS and JavaScript
* Working knowledge (or better) of PHP, SQL or other relevant web technologies
* Working knowledge (or better) of WordPress, Magento, and other CMS platforms
* Automation of routine tasks via APIs, Python, etc.
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