About the role This is an exciting opportunity to be part of a large collaborative team. MyWorld is a five-year programme, the flagship for the UK’s creative technology sector. MyWorld will position the South West as an international trailblazer in screen-based media. This £46m programme brings together 30 partners from Bristol and Bath’s creative technologies sector and world-leading academic institutions, to create a unique cross-sector consortium. MyWorld will forge dynamic collaborations to progress technological innovation, deliver creative excellence, establish and operate state of the art facilities, offer skills training and drive inward investment, raising the region’s profile on the global stage. http://www.myworld-creates.com/ Within MyWorld our work package at Bath, in collaboration with the University of Bristol, is focused on the design and evaluation of audience experiences. There exists a range of methods available to measure these effects on audience: interviews, surveys, physiological monitoring, measuring behaviour. Our programme of research will map out these pre-existing methods, evaluate and validate them, and then add new cutting-edge methods to this battery. We will be working over a range of experiences (TV, VR, AR, Live Theatre, etc.) and with differing types of content (drama, documentary, news). The aim is to have real impact in providing the creative industries with an easy to access toolkit to support audience understanding. The Research Associate role at Bath linked to this work package is aimed at a researcher with a background in Psychology or Human Computer Interaction (HCI) with an interest in technology. We will work collaboratively with the Psychology team at Bristol and other partners on the project particularly BBC R&D and BT. The postholder will be able to: Design, run, evaluate and write up studies working closely with the project team. Develop and conduct research as part of the project’s multi-disciplinary team to achieve established objectives. Support, engage and assist with the preparation and delivery of high quality research outputs Contribute to the constant enrichment of a vital and sustainable research environment. Contribute Additional information The end date for this project is 31 March 2027. As a member of Research Staff at the University of Bath, you will be encouraged to take up a minimum of 10 days professional development pro rata per year. We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equity and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment. We're very proud to be a signatory of the Armed Forces Covenant. an accredited Disability Confident Leader ; autism friendly university, committed to building disability confidence and supporting disabled staff. What we can offer you We're continually expanding our benefits package to better support you and enhance your experience with us and the below is just an example of some of the many great benefits we offer: Free counselling services through Health Assured Cycle to work scheme Electric vehicle salary sacrifice scheme Staff discount at Team Bath gym Staff discounts on postgraduate tuition fees Staff discount on language courses Generous employer contributory pension schemes Generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance A wide range of personal and professional development opportunities including Apprenticeships, LinkedIn Learning and more Free entry to the Holburne Museum in Bath Local discounts and more A family-friendly workplace An excellent reward package that recognises the talents of our diverse workforce Relocation allowance Visa reimbursement and Interest-Free Loan to help with the cost of some immigration expenses Find out more about our benefits and watch the video to hear from our staff about what makes the University of Bath a great place to work as well as following us X and LinkedIn. Closing Date: 28 May 2026 Department: Education & Research Salary: £38,784 to £46,049