Senior Marketing Executive - IT Services
London (hybrid working)
Up to £45,000 PA
An exciting and ambitious managed service provider are looking for a Marketing Executive to join their team. They provide all areas of IT support to SME clients across a variety of different industries including accounting, finance and legal firms. This is a great opportunity to be involved with some exciting projects as well as gain personal and career development within a fast-growing MSP and a great team.
This is a hands-on role suited to someone who enjoys building and managing marketing funnels, creating compelling content and working closely with sales teams to support outbound activity. You will be responsible for managing and executing the company's marketing activity end to end, with a strong focus on demand generation, content and pipeline growth. You will have autonomy to shape marketing strategy.
Key responsibilities include:
* Managing HubSpot CRM and marketing automation, including campaigns, workflows and reporting
* Owning and optimising sales funnel marketing content to improve engagement and conversion
* Supporting the outbound sales team with relevant campaigns, messaging and collateral
* Creating and managing lead magnets (guides, whitepapers, landing pages, email campaigns)
* Managing and updating the company website using WordPres...