Apply now Job no: 547028
Work type: Full time
Site: Redditch
Categories: Data and Analytics
Location: Worcestershire
Salary: Upto £45,000pa plus aligned company benefits
Business Area: Halfords Support Centre
Overview
* Support the CRM team and wider business through identifying, analysing and communicating customer data, including transactions, Google Analytics web browsing and CRM response data.
o Identify opportunities to optimise how we talk to customers through CRM – making our communications more relevant to customers across the group
o Create and automate regular reporting to enable data led measurement of activity and initiatives
o Feed insights, analysis and recommendations into planning discussions, regular reporting and post implementation reviews
o A/B testing of campaign alternatives and significance testing of results
o Forecasting future campaign performance based on historic selection volumes and response rates
You will:
* Utilise the customer database to analyse customer behaviour and create actionable insights to feed into CRM reporting or one off projects
* Analyse customer data, and measure strategic initiatives to provide understanding of performance versus targets and control cells.
* Maintain a awareness of key metrics, how these are changing and which ones to prioritise for in depth analysis
* Support the CRM team in understanding the Halfords customer base and campaign measurement. Proactively recommend analysis to improve performance.
* Document and present analytics undertaken in a way which can be understood by those who are technical and non-technical. Make recommendations on campaign improvement.
* Bring the customer to life through utilisation of a range of data sources
Your experience
* Highly numeric: Mathematical or business oriented degree or equivalent qualification
* High levels of competence with Excel, SQL and GA (ideally GA4)
* Ability to manage multiple partners, prioritise workload and deliver to tight deadlines
* Experience of campaign selection tools & Power BI (or equivalents) desirable but not essential
* Passion for customer and constantly curious
* Understanding of retail, cars and bikes
* Excellent numeracy and statistical skills
* Strong communication skills with ability to translate complex ideas into easily understood insights
* Can-do attitude and the determination to achieve results
* Analytical mindset but always mindful of the commercial applications of the data
* Enjoys working at pace in a fast moving and constantly changing environment
* Good attention to detail and takes responsibility for the accuracy of their work
* Ability to connect ideas and do things differently
* Productive team member, collaborating with all teams and at all levels of the organisation
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