We're a lifesaving and life-changing charity in the North West of England.
Our crews bring enhanced pre-hospital care and medical interventions to the scene, giving patients the best chance, often where seconds can mean the difference between life and death.
With three helicopters and four critical care cars, we operate day and night, 365 days a year, and serve the largest population in the UK, outside of London, but it costs £18 million annually to keep us in the air and on the road.
And here’s the challenge: we receive no government or NHS funding. Every mission we fly is funded entirely by the generosity of our supporters.
Find out more at nwairambulance.org.uk
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Join a life saving crew
The Northwest Air Ambulance Charity (NWAA) provides enhanced pre-hospital care needed to make a life changing difference. We provide emergency medical treatment when time is critical.
As a Charity we have developed our service by embracing change which has enabled us to implement new and innovative ways of working and increase our impact on patient outcomes. We continuously look to develop our service to ensure we continue to change and save lives.
NORTH WEST AIR AMBULANCE CHARITY
JOB TITLE: Digital Fundraising and Campaigns officer
BASE: Hybrid with travel as required
WORKING HOURS: 35 hours per week - Agile working 7am - 7pm
SALARY: £27,250
Overall purpose of the role:
To lead the development and delivery of North West Air Ambulance Charity’s digital fundraising activity and targeted community campaigns. The role focuses on growing sustainable income through digital channels—including gaming, livestreaming and influencer partnerships—while designing engaging campaigns that attract, acquire and retain supporters across priority audience groups.
Main duties and responsibilities:
Digital Fundraising & Innovation
* Lead the planning, delivery and optimisation of digital fundraising campaigns and initiatives to drive income growth across online channels.
* Develop and grow emerging income streams including gaming, livestreaming, and influencer-led fundraising.
* Monitor digital trends, platform developments and sector innovation to identify new opportunities and continuously improve performance.
Campaign Development & Delivery
* Design and deliver creative, insight-led fundraising campaigns to engage new and existing supporters.
* Tailor campaigns to priority audiences ensuring messaging aligns with their motivations and interests.
* Support the development of new fundraising products, events and supporter-led initiatives.
Content & Communications
* Create compelling, high-quality content for use across social media, email, web, paid channels and offline materials.
* Ensure consistent, engaging messaging across all campaign touchpoints to maximise impact and conversion.
Relationship Management & Stewardship
* Build and manage relationships with influencers, content creators, community groups, clubs and associations to extend reach and income opportunities.
* Deliver excellent supporter care and stewardship to encourage repeat engagement and long-term loyalty.
Performance & Insight
* Monitor and evaluate campaign performance using CRM systems, digital analytics and social media insights.
* Report on KPIs, ROI and campaign outcomes, using data to inform future activity and improve results.
Collaboration & Integration
* Work collaboratively with colleagues across all departments to deliver integrated, multi-channel campaigns.
* Ensure alignment with wider organisational strategy and maximise cross-team opportunities.
Compliance & Best Practice
* Ensure all fundraising activity complies with GDPR, the Fundraising Regulator’s Code of Practice, and other relevant legislation.
* Deliver campaigns on time and within budget, maintaining high standards of quality and accountability.
PERSON SPECIFICATION
Qualifications
5 GCSEs (or equivalent) including Maths and English
Relevant fundraising, marketing or digital qualification
Experience
Delivering digital fundraising or marketing campaigns
Working to income targets, KPIs and performance metrics
Creating engaging content for digital channels
Building and managing relationships with supporters or partners
Experience with gaming, livestreaming or gaming fundraising
Working with influencers or content creators
Experience using paid digital advertising
Skills
Strong written and verbal communication skills
Ability to develop and deliver campaigns and operational plans
Strong relationship-building skills
Ability to analyse performance data and improve results
Good organisational and time management skills
Confident IT skills including CRM, email and social platforms
Strong understanding of digital fundraising channels and techniques
Ability to identify, test and optimise digital fundraising opportunities
Awareness of emerging digital trends, platforms and technologies
Ability to proactively spot opportunities and stay ahead of digital fundraising trends
Experience using analytics tools (e.g. Google Analytics)
Budget management
Public speaking or presenting
Personal Attributes / Behaviours
Self-motivated and able to work independently
Collaborative team player
Creative and proactive
Commercially aware
Adaptable and open to innovation
Other Requirements
Full UK driving licence and access to a vehicle