Digital Genius – Vertu BMW Sunderland Salary: £28,000 basic excellent benefits and opportunity to develop your career! Hours: Monday to Friday, 40 hours/week – No weekends! Are you passionate about technology, luxury vehicles, and delivering outstanding customer service? At Vertu BMW Sunderland, we’re looking for a Digital Genius to become a key part of our innovative, high-performing team. This is your opportunity to join one of the UK’s most progressive automotive groups, where customer experience and digital engagement come first. About Us We’re a dynamic and fast-paced BMW retailer known for our premium service and cutting-edge digital approach. At Vertu BMW, we don’t just sell cars — we create personalised experiences that inspire long-term loyalty and satisfaction. Our goal is to exceed customer expectations and keep them engaged throughout their entire ownership journey. Key Responsibilities Engage New & Existing Customers Welcome and assist customers in-person and virtually with warmth, professionalism, and insight. Actively reach out to existing customers to inform them about new offers, services, upgrades, and the latest BMW innovations – building ongoing relationships and encouraging retention. Deliver Tailored Recommendations Use your in-depth BMW product knowledge to match customers with vehicles suited to their preferences, lifestyle, and budget. Confidently use digital tools to spec and personalise each vehicle. Leverage Digital Tools & Innovation Utilise BMW’s advanced configurators, showroom technology, and digital presentation platforms to help customers visualise and customise their dream car. Create Engaging Content Record and share short, informative videos for customers – whether to showcase a new arrival, explain vehicle features, or provide updates on orders. Your digital content adds a personal and innovative touch to the buying experience. Customer Retention & Relationship Building Proactively manage post-sale engagement by checking in with customers, updating them on relevant offers, and ensuring they remain excited about the BMW brand. Help turn first-time buyers into lifelong fans. Support Sales Campaigns Collaborate with the sales team to support marketing promotions and customer communication strategies. Ensure a seamless transition from enquiry to sale and beyond. Deliver an Exceptional Experience From hospitality and retail to digital consultancy – your background in any customer-facing role will shine as you guide every customer through an exceptional service journey. What We’re Looking For Proven experience in customer service, retail, hospitality, or digital engagement Excellent communication and interpersonal skills, both face-to-face and virtual A proactive attitude and natural curiosity about technology and innovation Passion for the BMW brand and high-performance vehicles A full UK driving licence Why Join Us? At Vertu BMW, we invest more in our colleagues’ development than any other UK motor retailer. You’ll benefit from full training, clear career progression, and a supportive environment where your ideas and creativity are valued. Our benefits include: 25 days holiday rising with length of service – plus bank holidays Access to our rewards platform for cashback and discounts with top retailers Preferential service rates for you and your family Colleague car purchase scheme Share incentive plan Pension scheme Enhanced maternity & paternity leave Additional Information Successful candidates will be subject to standard pre-employment checks, including employment and address verification, credit history, a driving licence check, and a basic DBS check. Apply Today If you're excited to drive digital transformation within a world-class automotive brand, and help create experiences that keep customers coming back, then we want to hear from you. Join the team at Vertu BMW Sunderland and become our next Digital Genius. LI-JS1