Social network you want to login/join with:
Digital Marketing Campaign Executive, Hemel Hempstead
Client: Central Employment
Location: Hemel Hempstead, United Kingdom
Job Category: Other
-
EU work permit required: Yes
Job Views: 2
Posted: 28.06.2025
Expiry Date: 12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Campaign Executive to join their in-house Marketing, Communications, and Events team.
Role overview:
The Digital Marketing Campaign Executive will lead digital marketing campaigns, focusing on reporting and analyzing performance marketing and PPC analytics to inform strategic decisions.
Responsibilities include:
* Developing and managing multi-channel digital marketing campaigns to generate leads and support sales growth, ensuring effective budgeting and timing.
* Managing and optimizing Google Ads campaigns, including search and display ads.
* Using Google Tag Manager to set up triggers, tags, and custom conversions.
* Reporting on campaign performance using GA4 and other analytics tools.
* Collaborating with teams to ensure campaigns are aligned and effectively executed.
* Driving performance in email marketing, SEO, website optimization, and automation.
* Creating targeted content for paid and organic social media campaigns, including ads, carousels, and videos.
* Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budgets, ROI, and KPIs.
* Testing and optimizing marketing tactics for lead nurturing and member acquisition, utilizing automation tools.
* Supporting ongoing improvements in acquisition strategies.
Experience required:
* Proven experience in planning and executing high-impact B2B multi-channel digital campaigns with ROI focus.
* Hands-on experience with Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency in GA4 for data-driven decision making.
* Experience with LinkedIn paid campaigns, especially lead generation and audience building.
* Strong relationship management skills across different organizational levels.
* Deep knowledge of LinkedIn Marketing Solutions and lead generation strategies.
#J-18808-Ljbffr