Overview
The Marketing and Events manager role involves the full spectrum of marketing, communications and digital activities for Plantasia Tropical Zoo. It is a hands-on position requiring planning, execution and reporting of initiatives across social media, digital advertising, email marketing, press relations and print materials. The role also includes management of external agency relationships, the booking system, and internal communications to ensure all marketing efforts align with the zoos commercial and brand objectives.
Responsibilities
* Plan, execute and report on marketing, communications and digital activities across social media, digital advertising, email marketing, press relations and print materials.
* Manage external agency relationships, the booking system and internal communications to align marketing with commercial and brand objectives.
* Assist with day-to-day marketing operations and contribute to the development of an exciting, innovative leisure programme to increase usage and profitability.
* Carry out duties as a Duty Manager as required, including responsibilities for customer and staff relations.
Qualifications
* A degree or professional qualification in Marketing, Communications, or a related field is desirable.
* A minimum 12 months experience in a Marketing role is desirable.
* Proficiency in the Welsh language (ability to speak/translate) is preferable.
* Strong writing, proofreading and copy-editing skills.
* Strong organisational skills and attention to detail.
Skills / Technical / Professional Competence
* Digital Platforms: Expert working knowledge of key social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and scheduling tools (Meta Business Suite).
* Creative Software: Competence in photo and video editing software for short-form and long-form content (e.g., Capcut, Canva).
* Website & Analytics: Knowledge of SEO and AEO, content management for website updates (Wordpress), and monitoring performance via GA4.
* Booking & Email Systems: Practical experience using a booking system (e.g., Fareharbor) for event management and pricing, and an email marketing platform (e.g., Atreemo) for campaign deployment.
* Advertising: Ability to write engaging copy, headlines and descriptions for Meta Ad and Google Ads campaigns.
* Communication: Excellent written and verbal communication skills for press releases, social media, customer service responses and internal team briefs.
* Organisation: Strong organisational skills for content calendar planning, shoot itineraries, and managing multiple external and internal liaisons.
Experience
* Proven experience in managing and growing multiple social media channels, including content capture, editing, scheduling, reporting on insights and community management.
* Experience coordinating with external creative and media agencies for digital, print and PR campaigns.
* Experience planning and executing marketing campaigns across digital, print and OOH media within budget.
* Experience managing press relations, including writing and distributing press releases and handling press queries.
* Experience in event planning and outreach to generate brand awareness.
* Experience managing photography and videography shoots, including itinerary planning, sourcing models, managing consent forms and organising a photo library.
* Experience responding to customer feedback across platforms.
* Experience mentoring university placement students is an advantage.
Benefits
* Free gym membership for you and a nominated person
* Employee discount portal
* Company sick pay
* Career progression and more
We will be offering initial video interviews prior to the final date.
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