CRM EXECUTIVE - FULL-TIME - WASHINGTON, TYNE & WEAR
Who We Are:
Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Bringing a combination of celebrated designers and emerging brands that were hard to come by outside of London, our first store in the UK nurtured a community of like-minded individuals who shared a passion within this ever-evolving culture.
Since then, END. has become a technology led retailer that provides a curated blend of menswear, womenswear, sneakers, homeware and lifestyle products for a global community.
At the core of everything we do as a brand is our customers. We recognise that it is our team and culture that makes the difference to our customers. With over 600 employees across our HQ, offices and retail locations, this customer centred approach continues to be a key focus for all END. staff.
As END. continues to grow with the culture, we want to ensure that all END. staff have a great experience at work and continue to contribute to our collective success.
As a CRM Executive, you'll play a key role in the day-to-day execution of our customer
communication strategy, working closely with the CRM Manager to help deliver engaging,
timely, and personalised messaging across email, app push, and SMS.
This is a fantastic opportunity for someone early in their CRM career to develop their skills
in a dynamic, data-led environment and contribute to one of the UK's most exciting retail
success stories.
Here's a breakdown of what you'll be doing:
* Support the planning and delivery of CRM campaigns, including email, push notifications, and SMS, in line with the CRM calendar and brand objectives
* Build and schedule communications using our CRM platform, ensuring all content is accurate, tested, and delivered on time.
* Work with the CRM Manager and CRM Assistant to shape the CRM calendar and support the delivery of lifecycle and trade-focused communications.
* Use the CRM platform to segment audiences and tailor messages to maximise engagement and customer relevance.
* Manage the QA and testing process for each campaign, ensuring all sends meet brand standards, legal compliance, and technical accuracy.
* Track performance and contribute to weekly channel reporting, surfacing insights and learnings to inform optimisation.
* Support the setup, testing and performance monitoring of automated journeys (e.g., welcome series, post-purchase, winback)
* Lead on A/B testing and experimentation across content, design, and timing to improve performance and engagement.
* Conduct regular competitor and trend analysis to help evolve the CRM approach and bring fresh ideas to the team.
* Support the CRM Manager with platform optimisation projects, tool integrations, and roadmap delivery.
Who we're looking for:
* Experience in a CRM or email marketing role, ideally within eCommerce, fashion, or retail.
* Hands-on knowledge of CRM and email platforms (e.g., Ometria, Klaviyo, Salesforce, Emarsys)
* Familiarity with segmentation, customer journeys, and lifecycle marketing.
* Strong organisational skills and an ability to manage multiple campaigns and deadlines.
* Comfort working with performance data (e.g., open/click rates, conversions) and reporting tools such as Google Analytics and looker studio. regular competitor and trend analysis to help evolve the CRM approach.
* HTML, Google Analytics, or SQL skills are a plus, but not essential.
* A passion for fashion, digital marketing, and customer-first thinking.
Besides a competitive salary and an engaging and inclusive work place we can offer you:
* 28 days holiday (including bank holidays)
* Holiday trading (Buy or sell 3 days)
* Your birthday off
* Access to Employee Assistance Programme
* Healthcare Cashback Plan
* Moments that matter gifts (Weddings and Babies)
* A pension that both you and the company contribute to
* Generous staff discount
* Opportunities for professional development and career progression
* 40 Hours per week - Monday to Friday
Don't worry if you don't hit every criteria, we're always looking to uncover the next big thing, so if you have what it takes to be part of our future success, we want to hear from you.
Please note - for the successful candidate, any employment is conditional on you having the right to work in the UK in the role in which you are employed.