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Social media manager

Edinburgh
Right Proportion Ltd
Social media manager
£23,000 - £27,000 a year
Posted: 21 September
Offer description

About us

We are group of Edinburgh based professionals with over a decade of experience in graphic design, interior design, website design/development, marketing and social media. A small creative family with huge capabilities focused mainly in the hospitality sector.

**Overview:**

We are seeking a talented Social Media Manager & Content Creator to join our team.

This role is ideal for someone with a creative mindset, a passion for food & hospitality, and hands-on social media experience. You will be responsible for planning, creating, and publishing engaging content, as well as staying on top of social trends.

Responsibilities

* Work with owners, restaurant managers, and chefs to develop monthly schedules and strategies.
* Create engaging copy for various social media platforms.
* Generate onsite video and photo content (shooting and editing).
* Create, edit, and schedule reels, posts, and stories.
* Monitor social media channels for industry trends and competitor activity.
* Analyse social media performance and report on campaign success.
* Stay up to date with the latest social media trends and tools.

Essential Requirements (Applications without these will not be considered)

* Based in Edinburgh and willing to travel locally for client visits.
* Minimum 2 years of professional social media experience (agency or in-house).
* Strong knowledge of Facebook, Instagram and TikTok, with an active account/portfolio showcasing your work.
* Fluent in English (written and spoken) – marketing/communications qualifications are a plus.
* Proven content creation skills with a creative eye for photography and video.
* Experience with editing tools/apps (basic video editing skills required).
* Organised, self-motivated, and able to work independently with clients.

Experience & Skills

* Excellent knowledge of social media platforms, algorithms, and best practices.
* Strong copywriting skills and ability to create engaging captions.
* Understanding of the hospitality industry and its challenges/opportunities (a plus).
* Excellent written and verbal communication skills, with PR/social media management experience.

Preferred (Not essential, but an advantage)

* Food blogger, food influencer, or previous hospitality industry experience.
* Familiar with marketing principles and running paid ads.
* Basic knowledge of SEO and content strategy.

Important Notes

Applications without an active Instagram/TikTok or portfolio will not be considered.

Only shortlisted candidates will be contacted.

We manage the social media platforms for multiple clients and it's imperative that the candidate is highly organised and a problem solver to be efficient and be able to manage multiple accounts. Join us to showcase your creativity and strategic thinking in a dynamic environment where your ideas matter.

Job Type: Full-time

Pay: £23,000.00-£27,000.00 per year

Benefits:

* Flexitime

Application question(s):

* are you located in Edinburgh?
* do you have an Instagram/TikTok/Facebook?

Education:

* Diploma of Higher Education (required)

Experience:

* Social media marketing: 2 years (required)
* Social media management: 2 years (required)

Language:

* English (required)

Location:

* Edinburgh (required)

Willingness to travel:

* 25% (required)

Work Location: In person

Reference ID: Social Media Manager Edinburgh

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