Overview
Senior Strategist (Media)
Rickmansworth (Hybrid)
Up to £80,000 + profit share | Full-time
A fast-growing, full-service agency is looking for a Senior Strategist (Media) to play a central role in shaping its strategic thinking, client growth and future direction.
This is not a backroom planning role. You’ll be a senior, client-facing strategic leader, influencing major accounts, driving new business and helping define the frameworks, thinking and products that set the agency apart.
This is a genuine leadership opportunity for someone who wants commercial impact, visibility with senior stakeholders and a clear pathway toward senior leadership.
You’ll sit at the heart of the agency, leading strategic thinking across key client relationships and new business.
Responsibilities
* Lead strategic direction across major accounts, defining segmentation, targeting and positioning
* Shape client problems and briefs before they reach creative or media teams
* Build the strategic architecture behind integrated campaigns and long-term growth programmes
* Turn complex research, performance data and market insight into clear, commercially actionable recommendations
* Deliver advanced audience analysis, including behavioural insight, personas and journey frameworks
* Apply data-led thinking such as propensity modelling and performance analysis to guide investment decisions
* Lead monthly and quarterly strategic sessions with senior client stakeholders
* Identify growth opportunities, risks and emerging market trends
* Play a key role in pitches, developing compelling and differentiated strategic narratives
* Contribute to the evolution of proprietary tools, insight frameworks and AI-enabled approaches
* Help strengthen the agency’s strategic positioning and thought leadership
Requirements
* Proven experience leading strategy in an agency or complex in-house environment
* Strong understanding of audience behaviour, decision-making and segmentation methodologies
* Experience developing personas, customer journeys and full-funnel content/channel strategies
* Comfortable working with performance data, effectiveness metrics and attribution thinking
* Commercially minded, able to connect insight to business outcomes
* Credible and confident with senior stakeholders
* Ambitious, proactive and motivated by growth and leadership opportunity
* Experience in Higher Education, youth audiences or complex B2B environments would be advantageous.
This is a rare opportunity for a Senior Strategist who wants more than delivery. This is someone who wants to shape thinking, drive growth and play a defining role in an agency’s next phase.
If you’re interested, get in touch quoting AP1177.
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