Media Manager
Location: London, UK (Hybrid 3 days Onsite)
Length: 12 months
Rate: £54.81 per hour (Inside IR35)
Hours: 40 hours per week
Job Description
* Develop measurable media strategies and plans, ensuring they are grounded in clear objectives and audience insights and deliver demonstrable business outcomes.
* Leverage quantitative and qualitative insights to define and influence audience, media strategy, and inform tactical planning, execution and optimization
* Shape the team’s strategic point of view on media, measurement, and industry innovation, leading the development of strategic POVs on relevant topics with clear business application and impact.
* Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work and design custom media activations that deliver brand and product narrative in unexpected ways
* Lead and oversee multiple, simultaneous media workstreams and flawless campaign planning & execution, including substantial budget management for complex, multi-market international campaigns.
* Lead the relationship with the regional external media agencies and partner with central foundational media teams to drive cohesive media planning and execution around the globe
* Strategically leverage data and insights to inform audience and media strategies, drive on-going optimization, and oversee the smooth running of execution, proactively troubleshooting potential roadblocks.
* Analyse campaign media performance against KPIs to derive strategic, actionable insights and provide key takeaways and optimization recommendations for maximal business impact
Key Projects/Day-to-Day Responsibilities:
Strategic Media Manager, Client Corporate Marketing & Public Affairs. Client is seeking a Strategic Media Manager to join the company’s Global Media Team as part of the Public Affairs vertical. This is a critical role responsible for defining clear media strategies, planning, and driving perfect execution to reach key audiences on, as well as influencing long-term strategy and solutions aligned to core business and team objectives. In this role they will collaborate closely with internal Marketing, Insights, Decision Science, Creative, Policy & Comms, and external agency teams to devise and execute sophisticated issue campaigns that communicate our brand narrative through strategic, data-driven, and innovative paid media strategies. The ideal candidate is a trusted leader with deep media expertise across channels, is able to identify white space opportunities for long-term growth, and can effectively influence and build alignment across multiple teams to implement the most impactful solutions.
They are constantly curious about what’s influencing elite audiences - in marketing and media trends, and in what drives people to action. They are someone who can build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. Most importantly, they should thrive in a fast-paced, dynamic, results-driven environment and be able to manage multiple projects in parallel
Top 3 non-negotiable skills:
* Media Strategy and Planning
* Managing Pace and Rigour, data centric and media strategy
* Public affairs exposure