OVERVIEW: This FTC opportunity leads the strategy and execution of Brand campaigns across Gymshark’s omnichannel expansion platforms [Retail, Wholesale & Franchise]. Unlocking new audience growth and embedding Gymshark as the gym brand for consumers in new markets. By partnering with IRL teams to implement Global campaigns, territory specific activity & focused activation plans to bring the best of Gymshark to the consumer. You will play a crucial role in protecting & maximising the brand direction across IRL platforms. Creating a red thread across IRL-URL, driving the Gymshark DNA & ensuring we show up consistently across the globe. WHAT YOU'LL BE DOING: Own the rollout of brand strategy across all IRL formats — including Retail, Wholesale, and Franchise — ensuring seasonal execution aligns with global priorities and local market relevance. Lead seasonal campaign planning for external markets and channels, collaborating with partners to deliver consistent brand messaging, impactful marketing execution, and authentic Gymshark experiences across every location. Drive regional marketing activations, partnering with internal teams (Product, Commercial, Creative) to develop and approve concepts, ensuring cross-functional and cross-market alignment. Build and execute community strategies in key regions, warming up cities ahead of store launches and aligning with the global key city strategy to boost brand awareness and local engagement. Guide strategic brand expansion into new formats and markets, making data-informed decisions that support long-term growth. Serve as the primary brand contact for Global Retail teams and third-party Franchise/Wholesale partners, setting clear expectations, driving performance, and aligning brand execution with business objectives. Develop strategic relationships with external partners across all levels — including Director and C-suite — acting as the senior brand representative to ensure consistent messaging and high-quality execution across all franchise locations. Identify regional opportunities, deeply understand local consumers, and collaborate with internal teams to shape franchise strategies that meet market-specific needs. WHAT YOU'LL NEED: Essential Criteria: Excellent interpersonal skills; ability to influence and engage internal and external stakeholders Demonstrated experience of senior stakeholder management. Strong analytical and strategic thinking ability. Strong knowledge and hands-on experience in applying marketing fundamentals Experience in building, mentoring and coaching people, driving a high-performance culture Ability to translate business objectives into clear goals, operational requirements and measurements Strong problem-solving skills and the ability to think creatively & drive innovation Demonstrated experience of fostering a winning culture and delivering and exceeding expectations This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK. CLOSING DATE: Thursday 6th November