We’re a strategic, creative, and technical B2B agency built to help businesses grow confidently on HubSpot. With a talented team across the UK and USA, we work closely with clients to turn complexity into clarity and strategy into results.
Job Requirements
What You'll Do
* Lead client kick-off calls to extract business goals, audience insights, and positioning
* Develop conversion-driven website strategy and information architecture
* Conduct keyword research to inform page-level SEO/AEO targeting
* Define user journeys and conversion triggers that drive pipeline
* Collaborate on UX and page strategy before design/content phases
* Review designs and content to ensure alignment with strategic recommendations
* Advise clients on optimal HubSpot use
Retainer Client Support
* Conduct UX, content, and SEO audits of client websites
* Create and execute content marketing strategies
* Provide ad hoc HubSpot guidance (for example: portal set-up and use audits, best practice recommendations, workflow set-up)
* Deliver hands‑on work: keyword plans, SEO improvements, conversion optimisation
* Collaborate with client‑facing strategists on overflow tasks
What You Bring
Experience:
* Background in UX, CRO, or content strategy with proven website architecture planning experience
* Strong technical understanding of modern CMS/CRM ecosystems and marketing automation platforms (HubSpot experience a plus); Agency experience with budget awareness, time tracking, and multi‑project delivery
* Experience within B2B marketing
Track record of leading client presentations and training sessions for non‑technical audiences
AI pioneer mindset – enthusiasm for AI, a hunger to learn, and a drive to continually improve our use of intelligent tools and processes, with proven experience applying AI and automation to enhance workflows, content, or digital performance in a previous role
Technical Skill
* SEO/AEO Tools: Ahrefs, Google Search Console, Google Analytics
* Collaboration Tools: FigJam for sitemapping and strategy planning
* AI & Automation: Working knowledge of CustomGPTs, LLM‑based tools, and willingness to explore automation platforms (Pipedream, Zapier, Make)
Strategic Capabilities
* Systems‑thinking approach with ability to translate audience insights into structure and messaging
* Strong analytical skills to interpret data and define actionable recommendations
* Ability to consult on process optimization and identify leading/lagging performance indicators
* Understanding of conversion triggers, user journeys, and go‑to‑market strategy
* Knowledge of GDPR, ISO compliance standards, and data privacy regulations
* Degree in UX Design or related field
* HubSpot certifications (Implementation, Revenue Operations, Platform Consulting, Data Integrations, Salesforce Integration)
* Previous HubSpot use, management or advisory experience, specifically;
* HubSpot Platform: APIs, webhooks, data integrations (conceptual understanding sufficient)
What Success Looks Like
* Delivery of clear site structures that balance user experience, conversion objectives, and search performance through effective discovery and strategic planning
* Measurable improvements in website performance for clients through strategic recommendations on user journeys, page hierarchy, and conversion optimisation
* Consistent production of well‑researched information architectures informed by keyword analysis, user behaviour data, and competitive insights rather than assumptions
* Strategic audits that identify high‑impact optimisation opportunities with clear prioritisation and actionable recommendations clients can implement
* Efficient project planning and delivery with minimal scope creep achieved through thorough upfront strategy work that anticipates requirements and defines clear boundaries
* Strong client relationships built through consultative guidance that helps clients make informed decisions without requiring technical platform knowledge
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