About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue.
【Our International Business】
We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, and many others, reaching customers in every corner of the world.
Learn more about us: https://corporate.jd.com/
Why This Role?
You will own the strategy and execution for the core of our customer journey. Your work will directly build trust, influence millions of purchasing decisions, and prove the measurable ROI of community-driven growth on a global scale.
About Us
We are a top-tier cross-border e-commerce platform dominating the European market (UK, France, Germany, Netherlands). Our secret? A relentless focus on the customer experience, powered by authentic user voices. We don't just sell products; we build communities and connect shoppers with real insights.
The Opportunity: Your Mission
We need a visionary content leader. You will be the architect of our entire User Generated Content (UGC) engine—transforming our customer review and Q&A ecosystem from a passive feature into our most powerful growth lever. Your goal: make user-generated content the #1 reason customers choose us and keep coming back.
What You'll Do:
• Build the Strategy: Define the 3-year vision and own the P&L for the review ecosystem. Establish and relentlessly track core KPIs (Review Velocity, Video Review %, Content Conversion Lift).
• Engineer the Ecosystem: Design the full user journey—from post-purchase prompting to smart incentives, from quality moderation to impactful display. Partner with Product to ship features that make sharing effortless.
• Activate the Community: Launch viral review campaigns and a "Vine-style" elite reviewer program. Cultivate a dedicated community of power users and micro influencers who create the authentic content that drives sales.
• Unlock with Data: Move beyond vanity metrics. Your deep-dive analysis will pinpoint how specific review content impacts conversion rates, average order value, and customer lifetime value.
• Drive Cross-Functional Leadership: Be the central voice for UGC. Align with Product, Engineering, Marketing, and Category teams to embed a "community-first" mindset across the company.
You are the ideal candidate if you have:
• A proven track record (5+ years) in building and scaling UGC, community, or content ecosystems, preferably within a major e-commerce or content platform.
• Deep expertise in user motivation systems and a portfolio of creative campaigns that drove measurable user-generated growth.
• A data-obsessed mindset. You're skilled at translating complex data (using SQL, Tableau, or similar) into clear, actionable strategies.
• Masterful project management skills, leading complex, cross-functional initiatives from a blank page to global impact.
• Exceptional strategic and communication skills, capable of influencing senior stakeholders and rallying teams around a shared vision.
• Professional English proficiency for consuming market intelligence and leading global discussions.