Job Description
Senior Director of Alliances – EMEA
POSITION OVERVIEW
Sprinklr is seeking a Senior Director of Alliances for the EMEA to lead and scale our most strategic partner relationships across the region. This is a senior commercial leadership role within the ACE (Alliances, Channels & Ecosystem) organization, responsible for driving sourced and influenced revenue through GSI, regional SI, and channel partners while ensuring our top accounts are supported by the right partner ecosystem. The ideal candidate brings a builder's mindset, executive‑level presence, and a track record of turning partner programs into measurable pipeline.
WHAT YOU'LL DO
* Own the EMEA partner P&L driving sourced and influenced revenue across GSI, regional SI, reseller, and managed‑services partners.
* Build and deepen executive relationships with Accenture, Deloitte, and other strategic partners operating in the Americas theater.
* Co‑develop joint GTM plans with top partners—aligning on shared accounts, pipeline targets, co‑sell plays, and marketing investments.
* Ensure partner coverage across strategic accounts including Fortune 500 customers in financial services, technology, retail, and healthcare.
* Work cross‑functionally with Sales, Customer Success, Marketing, and Product to drive partner‑influenced NRR and expansion within existing accounts.
* Lead partner QBRs performance reviews, and tiering decisions—including keep‑review‑exit assessments across the partner portfolio.
* Recruit, onboard, and enable new partners with a clear framework for ramp, enablement, and success milestones.
* Build and develop a high‑performing team of regional alliance managers across EMEA theaters.
WHAT WE'RE LOOKING FOR
* 10+ years of experience in alliances, channel sales, or partnership leadership—ideally within enterprise SaaS or CX technology.
* Proven track record of generating $50M+ in partner‑sourced or partner‑influenced ARR in a prior role.
* Deep relationships with senior stakeholders at the major GSIs and regional SIs operating in EMEA.
* Executive presence and commercial acumen with the ability to lead complex, multi‑stakeholder negotiations.
* Data‑driven operator who can build a partner scorecard, manage pipeline rigor, and report to the C‑suite with clarity.
* Experience leading teams across multiple geographies and time zones; prior VP‑level leadership preferred.
* Familiarity with Sprinklr's market or adjacent domains (CX, CCaaS, social, marketing technology) is a strong plus.
WHY THIS ROLE
Sprinklr is at an inflection point—scaling past $1B in revenue with a market‑leading unified CX platform. The EMEA alliance function is central to our next phase of growth, and this VP will have the mandate, the executive support, and the resources to build something significant. You'll have direct access to senior leadership, a seat at the GTM table, and the opportunity to shape how Sprinklr wins in the market through partners.
We invest in our people
We offer a comprehensive suite of benefits designed to help each member of our team thrive, including voluntary healthcare coverage in applicable countries, paid time off to recharge and spend time with loved ones, and a mentorship program to support growth.
EEO Statement
Sprinklr is proud to be an equal‑opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Reasonable accommodations are available upon request during the interview process.
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