The Role
The team
This role sits within ITV's Martech team, which leads the strategy and delivery of marketing technologies that support campaign effectiveness, personalisation, and data-driven engagement across ITV, ITVX, and ITVX Premium.
You'll work closely with both the Marketing Capability team and the Viewer Technology team. The Capability team enables ITV's broader Marketing function through smart investment in platforms and processes, working across Media, Publicity, Creative, and Performance Marketing. Together, we're building a cohesive Martech ecosystem focused on automation, efficiency, and impact.
The role
As Product Manager - Martech, you'll be a key connector between technology and marketing, helping to deliver tools that drive campaign success and audience growth. You'll support ITV's mission to maximise total viewing among 25-54-year-olds and help make ITV the most talked-about brand in the UK.
You'll collaborate to form the roadmap and successful delivery of Martech products that are secure, scalable, and aligned with business goals. From GDPR compliance to campaign performance, your work will directly influence how marketing connects with our audience.
Skills you'll need (minimum criteria)
* Solid experience working as a Product Manager in digital or a Martech environment.
* Experience specifically in a Martech product role, with demonstrable impact on product direction.
* Proficiency with CDPs, CRMs, CMS, analytics platforms, and campaign tools.
* Experience owning the full product lifecycle - from discovery to delivery and continuous optimisation.
* Experience implementing third party SaaS applications for enterprise.
* Strong understanding of GDPR, consent management, and secure-by-design principles.
* Practical knowledge of Agile methodologies, including backlog grooming, sprint planning, and retrospectives.
* Experience integrating 3rd-party APIs, internal tools, and legacy systems.
* Familiarity with architecture tools such as Ardoq to identify gaps and dependencies.
* Proven ability to align cross-functional teams and deliver against strategic business goals.
* Skilled in managing stakeholder expectations and facilitating effective communication across teams.
* Demonstrated experience in collaborating with Engineering, Research, UX and facilitating brainstorming & solutioning.
Other things we're looking for (key criteria)
* Strategic thinker with a growth mindset who embraces continuous optimisation.
* Experience working on digital transformation projects with an ability to identify and act on opportunities to improve marketing workflows and campaign efficiency.
* Experience developing experiment-led roadmaps, prioritising by effort, impact, and risk.
* Analytical thinker able to translate behavioural and performance data into meaningful product decisions.
* Strong collaborator who can lead initiatives involving Data, Engineering, Content, and Growth Marketing.
* Capable of delivering impactful improvements in personalisation, automation, and campaign attribution.
* Curious and confident working with emerging technologies and innovation in the Martech space.
* Familiar with CI/CD, DevOps practices, and tools like Jira and Confluence.
* Experience in B2C media, subscription services, or digital advertising is a strong advantage.
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