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Performance Marketing Manager (Full-Time/Remote), Bedford
Client: Digital Smile Planning
Location: Bedford, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views: 3
Posted: 27.06.2025
Expiry Date: 11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
ROLE OBJECTIVES
This performance marketing role seeks an experienced marketer with a proven track record in driving business growth using paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others.
You will be responsible for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover, reporting to the Head of Marketing, and working within the Retail and Corporate divisions. The role is full-time, 40 hours per week, with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities
* Develop and execute paid search and social campaigns to increase member acquisition and retention.
* Create platform-specific ad creatives and detailed plans for channels like Facebook, Instagram, TikTok, YouTube.
* Monitor, analyze, and optimize PPC and paid social campaigns for ROI, click-through rates, and CPA.
* Collaborate with sales and other teams to align messaging and strategies.
* Conduct keyword research, manage bids, ad copy, and landing pages.
* Develop lead and revenue generation campaigns across the funnel.
* Maintain a comprehensive view of campaign performance, troubleshoot issues, and report insights.
* Manage budgets effectively across campaigns and channels.
* Implement testing hypotheses, coordinate A/B testing, and optimize creatives and bids.
* Generate regular performance reports with actionable insights.
* Explore new platforms and opportunities for growth.
* Collaborate with creative and content teams, and align with SEO and broader marketing strategies.
Key Performance Indicators
* Monthly growth in dental cover sales.
* ROI and customer lifetime value optimization.
* Customer acquisition cost management.
Ideal Profile & Requirements
* Passion for excellence, with references to support achievements.
* Extensive experience with Google Ads, Meta Ads, and other paid platforms.
* Proven success in running Google and Meta ad campaigns.
* Analytical, strategic, and creative mindset.
* Growth mindset, open to challenges and continuous learning.
* Excellent English communication skills.
* High integrity.
What's on Offer?
* 100% remote work environment.
* Full-time stability.
* Work in a compatible time zone.
* Join a nearly 20-year-old successful organization.
* Be part of a national Australian company.
* Contribute to a meaningful mission in healthcare.
* Work with top-tier leadership and a supportive team.
* Enjoy a cohesive marketing strategy aligning PPC and broader marketing efforts.
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