About Peak21
Peak21 specializes in acquiring and scaling consumer brands across the United States, Europe, and Asia. Our portfolio exceeds $200M in annual revenue, fully bootstrapped and profitable. We combine rigorous data analytics, world-class marketing execution, and an operator mindset to accelerate the growth of beloved D2C brands.
Why this role is unique
* Understand our customers deeply through data and help redesign our entire marketing engine
* Shape what products we build and where the brand expands
* Provide insight that informs decisions on new categories and future business lines
* Stay ahead of emerging trends in marketing and D2C brands, leveraging the latest tools strategically to drive measurable business outcomes
* Work directly with the founders and our Head of Growth on high impact strategic initiatives
What You’ll Do
Marketing & Growth Insights
* Identify the drivers behind winning ads and creatives to find scaling opportunities across different product lines
* Evaluate customer acquisition funnel performance across different marketing channels
* Work with the creative team to empirically test new hypotheses based on data and guide marketing initiatives
* Own tracking marketing performance and effectively communicate results through dashboards and reporting
Customer & Market Analytics
* Analyze customer behavior, cohorts, retention, and purchasing patterns to uncover useful trends and insights
* Build segmentation models to identify high-value and high-potential customer groups
* Evaluate product lines to understand drivers of repeat purchases, profitability, and lifetime value (LTV)
* Conduct competitive research and market analysis to uncover whitespace and new product opportunities
New Product & Business Line Strategy
* Assess demand for future product launches and category expansion
* Build simple business cases (TAM, unit economics, margins, payback)
* Research new markets, partnerships, or adjacent business opportunities
* Work with founders to model revenue scenarios and impact
Generalist Business Development
* Identify new growth opportunities
* Support due diligence for potential acquisitions or collaborations
* Improve systems around analytics, reporting, and decision-making
* Present insights directly to leadership weekly
Who You Are
* A recent graduate from a quantitative or analytical program (Data Analytics, Engineering, Economics, Computer Science, Business Analytics, etc.)
* Deeply curious about consumer behaviour, e-commerce, and digital marketing
* Strong analytical skills – Proficient in Excel/Sheets, Python; SQL experience would be beneficial
* Able to turn data into actionable insights that can lead to real impact, not just dashboards
* Strong communicator who can simplify complex concepts for diverse audiences
* Passionate about product strategy, advertising and understanding customers
* Self-starter who thrives in fast, high-growth environments
* Coachable, ambitious, and excited to grow our business and build something meaningful
Bonus
* Prior experience with D2C, e-commerce, paid ads, or analytics tools
* Exposure to Meta Ads Manager, Google Ads Manager, GA4, Looker Studio, or similar platforms is a plus
* An interest in consumer brands is a must
Kickstart Your Career in Marketing Analytics & Growth
* Join a highly analytical consumer growth group – ideal for young talent wanting to learn marketing from first principles, not textbook templates
* Work alongside experienced entrepreneurs (ex‑McKinsey, ex‑Rocket Internet, operators who have built 9‑figure brands)
* Get meaningful responsibility from day one – your insights will impact real dollars and real decisions
* Competitive compensation and fast promotion path
* No bureaucracy, no “big company” politics – speed, ownership, and high learning velocity
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