Account Based Marketing Manager (Construction 70%, Automotive 30%) Location: Coventry Hybrid - 2 days in HO and 3 days WFH Reporting to: Head of Digital My client is looking for an experienced B2B Marketing Manager to work as an Account Based Marketing Manager to drive growth across a defined set of target accounts, with a primary focus on Construction and a supporting focus on Automotive. This is a commercial, programme-led role built around expanding existing relationships, opening doors into new divisions, and accelerating cross-selling opportunities. You will work together with Sales, Delivery leads, and subject matter experts to build account plans, develop messaging by persona, run multi-touch campaigns, and measure what actually moves pipeline. It needs someone strategic enough to design a repeatable ABM approach, but hands-on enough to execute. Key Responsibilities Account Based Marketing strategy and ownership * Own the ABM approach end-to-end, including annual planning, budget, campaign calendar, and performance reporting * Build and maintain an agreed target account list (tiered where relevant), aligned to growth objectives and capacity * Create account playbooks that translate services into clear value by sector, buyer persona, and use case * Identify whitespace opportunities in existing accounts (new services, new stakeholders, new regions, new frameworks) and convert them into structured campaigns Ac...