Marketing and Social
Media Lead – Hospitality Sector
Do you have experience in
marketing and social media, and a love for food, wine, hospitality and bespoke
experiences?
About Us: We are an independent,
well-established small restaurant group based in Oxford, known for our
commitment to casual excellence, exceptional service, and quality dining
experiences. Our three fresh menu restaurants offer an exciting new challenge
to those looking to take the next step in their marketing and social media
career.
The Role: As our creative thinking
Marketing and Social Media lead, you will be responsible for developing and
executing our marketing and social media strategy across various platforms and
media. You will work closely with the MD and our restaurant and event managers
to implement a marketing strategy that covers social media content, B2B
relationships, print, newsletters, and builds brand awareness and drives
customer engagement. Prior experience in marketing and social media in
hospitality and events is greatly preferred.
Key Responsibilities:
* Develop
and implement a comprehensive marketing and social media strategy aligned
with our restaurant identities and wedding and event service.
* Create
compelling content for social media and print, including photos, videos,
and written posts and newsletters, to showcase our restaurants, menu
offerings, promotions, and events.
* Manage
all social media accounts, including scheduling posts, responding to
comments and messages, and monitoring analytics to track performance.
* Create
monthly engaging email newsletters for our two restaurant brands – Mamma
Mia Summertown & Jericho & The Perch Inn.
* To work
with our various sponsorships of local sports teams.
* Creating print
form mailshots and monthly table cards for The Perch and Mamma Mia, in
line with our distinct brand images.
* Growing
The Perch’s events account, @perchweddings. This involves attending select
weddings over the summertime, filming content, tagging our suppliers, writing
thoughtful captions, and collaborating with photographers / videographers
to upload their (credited) work to our socials.
Requirements:
* Note that
this is an office and restaurant-based position. Hours are flexible. Our
business runs seven days a week, 364 days a year. A flexible and adaptable
approach to working hours is essential.
* Proven
experience in marketing and social media management, preferably within the
hospitality or food industry.
* Photography
and Videography experience and knowledge are essential.
* Experience
in video, photo editing, and graphic design i.e. CapCut and Canva.
* Excellent
written and verbal communication skills, with a keen eye for detail and a
creative approach.
* Strong
understanding of social media analytics and tools to measure performance
and optimise content strategy.
* Ability
to multitask, prioritise tasks effectively, and work independently.
* Passion
for food, hospitality, and storytelling, with a genuine enthusiasm for
sharing our restaurant experiences with our online community.
* Able to
work some evenings and weekends to capture content.
How to Apply: If all the above seems a
good fit and you're ready to help shape our online and ‘in print’ presence,
please submit your CV, links to some of your work, along with a cover letter
outlining why you're perfect for the role, to nina.marinkovic@fullcity.co.uk. Be sure to include
links to any relevant social media accounts or portfolios showcasing your work.