Job Title: Dealer Manager
Department: Sales
Reports To: Regional Sales Manager / Zonal Sales Manager
Location: Warri
Job Purpose:
To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.
Key Responsibilities:
* Identify, recruit, and onboard new dealers.
* Monitor dealer performance against sales targets and KPIs.
* Develop and implement dealer sales strategies to drive product penetration.
* Train and support dealers on product knowledge, pricing, and promotional activities.
* Conduct regular market visits to assess dealer operations, branding, and compliance.
* Resolve dealer-related issues promptly to maintain strong business relationships.
* Analyze sales data to identify growth opportunities and areas of concern.
* Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
* Enforce adherence to company policies, pricing structures, and ethical standards.
Key Performance Indicators (KPIs):
* Dealer recruitment and retention rate
* Sales target achievement by dealers
Qualifications and Experience:
* Strong negotiation and relationship management skills
* Good knowledge of distribution networks and dealer operations
* Proficiency in MS Office tools
Skills:
* Sales planning and forecasting
* Communication and interpersonal skills
* Problem-solving ability
* Market analysis and reporting
* Team coordination
Work Environment:
* Field and office-based activities