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Senior salesforce marketing executive

Bath
Pink Giraffe
Marketing executive
Posted: 16h ago
Offer description

You must be able to commute to Bath - 2 days in the office

Making it easy for our international clients to receive value from our digital and content marketing campaigns and services. Working with key and strategic account clients (scientific manufacturers) globally, across multiple fields of science and technology, within a wider delivery team of campaign executives, editors and marketing operations. No direct line management responsibility but some day-to-day supervisory and product/project management.

Working with the sales team on proposals and recommendations for clients, to onboarding clients and campaigns, project management, campaign/content design and delivery directly or through colleagues, reporting and providing expert ongoing recommendations/insights
Maximise revenue (campaign deliverables) efficiently and within set timeframes, overseeing editorial and marketing operations teams to ensure quality and timeliness to deadlines. Providing exquisite ongoing client-facing customer service, through regular and proactive calls, emails and some face to face meetings (some travel may be required). Building long-term relationships with clients.
Work with clients to make it easy to design and deliver a range of campaigns on their behalf from content creation, email marketing, webinars and online events, exciting editorial features, video, lead nurturing, etc.
Regularly reviewing the performance of campaigns against expectations, and proactively working with other teams (sales, editorial, production) to improve results if needed, or to communicate successes to the customer
Using project management, CRM, campaign delivery, metrics reporting, AI tools and other systems to coordinate, communicate, design and deliver
Opportunities to manage commercial or product projects or other business initiatives

Ensures clients receive complete and accurate quality service.
Highly organised and able to manage multiple concurrent projects and tasks.
Good analytical and data interpretation skills for reviewing campaign performance and drawing logical conclusions/recommendations.
Experience of using CRM, marketing or management tools such as Hubspot, Monday.com, Salesforce
Experience of data analysis and/or data tools such as Excel or PowerBI.

Knowledge of a range of digital marketing channels and tactics.

At least 3+ years working in a directly relevant professional client-facing environment, within marketing, publishing or scientific services.
Digital marketing experience.
Project management or coordination role

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