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This is a varied and exciting role that uses effective multi-channel sales and marketing techniques to promote St Clare’s courses to students, parents, and agents around the world and increase the numbers of students enrolled on all courses at the College.
The successful candidate will have day-to-day responsibility for building and developing relationships with target agents, influencers, current students, and alumni in order to increase the number of students recruited onto all courses. An integral part of this role is to be able to talk about each course in detail and with conviction. You will need to develop a comprehensive knowledge of the structure and content of our courses, to promote them to a variety of audiences at a variety of venues.
Key Responsibilities
* Increase student numbers for all St Clare’s courses from a diverse range of key markets
* Gain an in-depth knowledge of the full-range of courses, the facilities, and services available under the St Clare’s banner
* Monitor student bookings in key markets for each course and each start-date, and identify and respond to trends e.g. nationalities, agents, direct bookings, course types, course length, etc
* Attend exhibitions and events (both overseas and online) in designated countries to recruit students to the College and further raise the reputation of St Clare’s
* Conduct overseas market analysis including the analysis of internal/external statistical information and conduct investigations into market conditions
* Manage the allocated budget for the designated markets including populating the travel schedule and processing all invoices and expense claims in a timely manner
* Report regularly to the Marketing Team on applications and enrolments and advise on projected numbers
Development and Delivery
* Contribute to the continual and sustainable business development growth of the College
* Identify and build relationships with influencers e.g. individuals, businesses, embassies, and universities in the target markets, by conducting visits, meetings and telephone calls
* Develop, negotiate, and manage agency relationships in target markets – this will include monitoring the performance of student recruitment agents as part of the process of improving the effectiveness of recruitment in specific markets
* Provide training remotely and in-country for agents to enable them to understand, explain, and positively promote St Clare’s and its academic offering to prospective students and their parents
* Assist in the development of a format for ‘closed group packages’ in consultation with the Director of Summer and Short Courses and circulate proposals to potential clients
* Encourage repeat business amongst our student body.
* Organise visits to St Clare’s from individuals, agents and groups
* Gather profiles of current students and collect and disseminate relevant marketing information
* Welcome alumni to St Clare’s and offer tours of the College when required
Planning and Research
* Develop sustainable plans backed up with market research for the recruitment of students to the College
* Develop an annual sales and marketing plan for each market in line with data analysis to identify activities to be undertaken and recruitment opportunities for the following academic year, with the aim of improving student recruitment
* Plan student recruitment campaigns by course by priority market
* Conduct market research, including competitor and benchmark analysis
Managing Relationships
* Work collaboratively with other members of the Marketing team to create a suite of marketing activities per target market to attract students to St Clare’s
* Plan regular email campaigns with other members of the Marketing team to prospective parents, students, and agents
* Gather newsworthy content and regularly disseminate to the Marketing team for St Clare’s social media channels (Facebook, YouTube, X, LinkedIn, TikTok and Instagram etc.) to ensure a regular flow of current news of interest to students
* Work with other members of the Marketing team to produce country-specific bespoke marketing materials, both print and web versions as required
* Develop skills and be flexible with regards areas of responsibility as requirements evolve
* Attend Marketing and Admissions meetings
* Attend College events in the evenings and at weekends where required
* Carry out any other task as reasonably required by the Principal and the Director of Marketing and Admissions
How to Apply
Full details of the role, person specification, salary, benefits and information on how to apply can be found on our website: www.stclares.ac.uk/contact-us/recruitment-and-careers
Applications must be made using the College’s standard application form. CVs will only be accepted if accompanied by a St Clare’s application form.
Applications should be submitted by email to recruitment@stclares.ac.uk by 9am Friday 5 December 2025.
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