Company Description
The Raffles London
Raffles London at The OWO and The OWO Residences by Raffles operates a 120 room and suites flagship hotel at the iconic Old War Office building along with a collection of 85 exceptional branded residences at this landmark destination on Whitehall, including 12 distinct restaurants and bars Including our signature chef Mauro Colagreco. The Guerlain spa and Pillar Wellness, and a 600 seated‑capacity grand ballroom.
Job Description
Your purpose will be to support the Marketing and Communications team at the hotel. The department spearheads the image, reputation, and commercial levers that all work together to make this one of the world’s most successful new hotel openings. The department works alongside sales, events, rooms division, wellbeing and spa, F&B, Raffles brand, ecommerce, third parties on site and external brand partners to ensure all opportunities to build reputation and sales are maximised.
All this ensures that the hotel is positioned as one of the leading hotels in the world and direct room night bookings are funnelled to Raffles.com. Additionally, we act as revenue drivers for F&B outlets, events, Pillar Wellbeing memberships and Guerlain Spa bookings.
Working with the Director of Communications, Snr Marketing Manager and Digital Marketing Manager you will support the development of campaigns that excite, engage, inform, and ultimately drive business to one of London’s most iconic hotels.
You will be the creative hub of the department and help coordinate photoshoots, press site visits and bookings, partnership marketing activities, flyer and digital brochure (Adobe) design, research, reporting, and analysis of all activities to confirm ROI.
You will also assist in generating collateral, maintaining brand standards and assist with content creation, newsletters, and flyers.
Scope of Position
You Will Be Accountable For
* Overseeing the planning and booking of media experiences for journalists and influencers, including but not limited to hotel stays, dining, bar visits, spa experiences and site visits
* Championing and maintaining brand standards with hotel communications including signage, menus and flyers
* Assisting in coordinating professional video and photography shoots (examples include influencer, media and fashion shoots)
* Updating content on brand.com, Accor image library and partner websites in collaboration with the Digital Marketing Manager
* Manage the Raffles London image library
* Updating content on our in-house tablets (Digivalet)
* Coordinate partnership marketing activities in collaboration with the Snr Marketing Manager
* Supporting the marketing department with administrative tasks such as creating purchase orders (PO), invoicing and raising complimentary forms in internal finance systems
* Assisting in creating brochures, flyers and other digital collateral using Adobe Creative Suite
* Updating hotel collateral as per guidance from Raffles HQ
* Generating social media content ideas to highlight services and products across the hotel. You will also have the opportunity to develop skills in creating and editing content in collaboration with the Digital Marketing Manager
* Preparing marketing reports as requested
* Ensure all files are storied where necessary and correctly on SharePoint
Qualifications
Qualifications, Skills & Experience
* Two years’ + experience in Marketing and/or Communications
* An understanding of luxury brands and the hospitality industry
* Proficient in Adobe Creative Suite, particular strengths in Photoshop and InDesign
* Basic understanding of key press publications globally
* Basic understanding of key influencers in the UK and US market
* Proficiency in Microsoft Office and an excellent knowledge of Excel
* Highly organised with an eye for detail
* Excellent communication, interpersonal, and relationship skills
* Some experience using CMS software, Adobe Experience Manager is preferred
* Good understanding of social media platforms (including Instagram, Facebook and LinkedIn)
* Should have excellent verbal and written English
Additional Information
Raffles Values
Respect: We value the needs ideas and individuality of others; we treat everyone with fairness and dignity.
Belonging: We celebrate our differences. We support each other and we always stand together.
Integrity: We build trust through mutual respect and being authentic.
Empowerment: We have the authority to take initiative and anticipate moments to create unforgettable experiences.
Excellence: We make genuine connections, and we cherish every opportunity to make the people around us feel special.
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