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Content manager

London
SAMY
Content manager
Posted: 30 July
Offer description

SAMY City Of London, England, United Kingdom


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SAMY City Of London, England, United Kingdom

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Tapped into the latest content and cultural trends, and know how to transform ideas into captivating, high-performing content? Are you a strategic thinker who can also get hands-on with content creation and inspire a team? Slide into our DMs!

About Us

Tapped into the latest content and cultural trends, and know how to transform ideas into captivating, high-performing content? Are you a strategic thinker who can also get hands-on with content creation and inspire a team? Slide into our DMs!

About Us
Based in Old Street, London, SAMY is a leading global social first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.

We are the first international ecosystem fueled by creativity, technology and culture, and by a team of 900+ people across 20 offices and 55 markets, serving more than 270 leading clients, including Europe, the U.S. and Latin America, who live and breathe social-first. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft and Samsung, among others.

Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world.

This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.

For this role specifically, we need your help to take a hospitality brand’s extensive portfolio of each location to the next level through expert social support.

Your Mission
We’re seeking a creative and strategic Content Manager with a passion for nightlife, hospitality, and creating captivating content at scale. In this pivotal role, you'll be responsible for developing innovative content concepts, bringing them to life with your hands-on creation skills, and strategically managing their performance across platforms to resonate deeply with our audiences. We're looking for someone who instinctively knows what makes great entertaining content, is motivated to get up, get shooting on their phone, and bring their vision to life. You'll be instrumental in shaping the online presence of a diverse portfolio of 11 hospitality brands, driving both creative output and strategic impact.

Key Responsibilities:
Content Strategy & Leadership
* Lead the creation of engaging, platform-specific content (video, text, image, interactive, etc.) that resonates with target audiences and reflects the unique brand voice of each location within the Nightcap portfolio.

* Define and implement content strategies that align with client objectives and brand aesthetics for each location.

* Stay at the forefront of algorithm updates, emerging platform features, and industry trends to continuously optimise content performance and reach within the hospitality and nightlife space.

* Develop and champion innovative content concepts that push boundaries and deliver significant results.

* Lead the reactive creation and deployment of content to capitalise on emerging trends in culture, hospitality, drinks, and nightlife, ensuring peak relevancy.

* Contribute to the development of internal best practices and processes for content creation and management.

Content Creation & Production Oversight

* Lead content calendar creation and population, ensuring alignment with strategy and timely delivery.

* Create compelling post captions that elevate visuals and drive engagement.

* Lead and collaborate closely with designers and the production team, as required, for more involved campaigns and shoots.

Performance Monitoring & Strategic Analysis

* Lead the generation of insightful and actionable reports on social media performance, providing data-driven recommendations for optimisation in monthly reports and Quarterly Business Reviews (QBRs).

* Conduct competitive analysis to identify trends, benchmark performance, and inform strategic decision-making within the hospitality market.

* Utilise social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics) to track, interpret, and report on performance at a strategic level.

Client & Stakeholder Management

* Help lead the development and delivery of compelling client presentations and reports, clearly articulating content strategies, results, and future recommendations.

* Proactively manage client expectations, complex client needs, and challenges within the hospitality industry, ensuring timely collection of assets and approvals.

* Collaborate effectively with internal teams (e.g., creative, account management) to ensure seamless campaign execution and integrated marketing efforts.

* Ability to present to a room of key clients and guide them on best practices.

Innovation & Industry Leadership

* Continuously explore and implement the latest social media trends, tools, and technologies to enhance campaign effectiveness and drive innovation.
* Actively participate in industry events, webinars, and workshops to stay informed and share knowledge, positioning SAMY as a thought leader.



Requirements


Essential Skills & Experience

* Proven experience (3-5+ years) in a content management or senior social media content creation role, ideally in an agency environment or in-house for a prominent consumer brand, with experience in hospitality or entertainment being a significant plus.

* Demonstrable success in developing, leading, and executing impactful content strategies that have delivered measurable results for consumer brands.

* Deep understanding of the nuances and best practices for various social media platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok) and their application to lifestyle and entertainment content – specifically adept in TikTok with experience working on a profile or brands’ TikTok to build content and community.

* Exceptional written and verbal communication skills, with the ability to craft compelling and brand-aligned content and strategic narratives.

* Advanced experience with using social media analytics tools to track, interpret, and report on performance (e.g., Meta Business Suite, Twitter Analytics, LinkedIn Analytics, TikTok Analytics, Google Analytics).

* Experience with social media management and scheduling tools (Sprinklr, Hootsuite, Buffer, Sprout Social, etc.).

* Strong understanding and strategic use of social tech relevant to content creation.

* Solid understanding of design principles and advanced photo/video editing skills are essential.

* Excellent organisational skills, meticulous attention to detail, and the ability to manage multiple complex projects simultaneously.

* A strong portfolio brimming with epic digital and social ideas, showcasing successful content strategies, hands-on content creation, and measurable results.

* A proven track record of delivering big results from killer creative thinking.

Personal Attributes

* Highly creative and innovative with a passion for pushing boundaries in content creation for lifestyle and entertainment brands.

* Proactive, self-motivated, and takes initiative.

* A strategic thinker with a results-oriented mindset.

* Excellent problem-solving skills and the ability to adapt to changing situations.

* A collaborative leader and strong team player with excellent interpersonal skills.

* Eager to learn, grow, and contribute significantly to a dynamic agency environment.





Seniority level

* Seniority level

Associate


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Advertising Services

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