Reporting to the Director of Communications, the Head of Consumer Communications & Campaigns will lead how The National Lottery shows up for consumers across campaigns, winners and games. You'll set the strategic direction for consumer communications and lead a team of specialists to deliver compelling, audience-first storytelling across earned media, social and digital-first channels. This role plays a key part in making The National Lottery relevant, exciting and trusted for modern Britain. You'll work closely with senior stakeholders across Communications, Marketing, Public Affairs and Social Value, and provide senior counsel on consumer reputation and media risk.
Responsibilities
* Set and lead the strategy for Consumer Communications & Campaigns, aligned to the wider Communications and Impact strategy
* Lead proactive consumer PR across campaigns, winners and games, balancing planned moments with reactive opportunities
* Shape how The National Lottery shows up in contemporary culture, with a strong social-first and audience-first mindset
* Champion Good Causes storytelling in partnership with internal and external stakeholders
* Act as a senior advisor to executive stakeholders on consumer reputation, issues and media risk
* Lead, develop and engage a high-performing, inclusive team of communications specialists
* Create an environment where creativity, curiosity and great ideas can come from anywhere
* Use insight, data and measurement to assess impact and continuously improve outcomes
* Support responsible and effective use of AI tools to enhance insight, planning and content development, in line with governance
Qualifications
* Senior leadership experience in consumer communications, PR or campaigns
* A strong track record of making brands culturally relevant through earned and shared media
* Experience leading and developing high-performing teams
* Sound judgement in fast-moving or high-scrutiny environments
* Confidence working with and influencing senior leaders
Desirable
* Experience in entertainment, games or highly regulated consumer sectors
* Strong understanding of modern media consumption and social-first storytelling
* Experience using insight and analytics to inform communications strategy
* Familiarity with AI-assisted tools for insight, listening or content development
Key Measures of Success
* Positive, high-quality consumer media coverage with clear cultural cut-through
* A proactive and consistent pipeline of consumer stories across campaigns, winners and games
* Clear evidence of impact through measurement, reporting and optimisation
* An engaged, inclusive team with strong development and delivery
Benefits
* Company Bonus Scheme
* Matched pension contributions up to 8.5%
* 26 days annual leave + 2 Life Days (and bank holidays)
* Single Private Health Cover
* Complimentary Private Medical
* Income Protection
* Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
* Enhanced Family Leave (Maternity, Paternity, Adoption)
* Wellness Allowance £500
* Employee Assistance Programme
* Discounted Health Assessments
* Volunteering Days
* Matched Funding
We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
#J-18808-Ljbffr