CRM Manager (App-Based) (Hybrid)
Location: Midlands (Hybrid)
Salary: £40,000 - £45,000 (DOE) + Benefits
Benefits: Pension, Private Medical & Dental, Free Parking
About the Role
We're looking for a strategic and technically strong CRM Manager (App-Based) to take ownership of the end-to-end customer journey within a mobile-first environment. This role requires hands-on experience with app-based CRM and lifecycle marketing - this is essential.
You'll be responsible for shaping and optimising the full customer lifecycle within the app, from acquisition and onboarding through to engagement and long-term retention. Using behavioural data, you'll deliver highly personalised, automated experiences across push, in-app messaging, and email.
This is a great opportunity for someone who thrives on using data to drive engagement, improve retention, and deliver measurable ROI.
Key Responsibilities
* Develop and execute a high-performing, app-focused CRM strategy aligned to business goals
* Build and optimise automated lifecycle campaigns across app channels (push, in-app, email)
* Own the in-app customer journey, improving onboarding, engagement, and retention flows
* Segment audiences using behavioural and transactional app data to deliver highly personalised communications
* Collaborate with product and data teams to optimise in-app experiences, offers, and conversion journeys
* Plan and execute A/B testing strategies to continuously improve campaign performance
* Monitor campaign performance, build reports, and translate insights into actionable improvements
* Manage multi-channel CRM campaigns with a strong focus on mobile-first engagement
* Work cross-functionally with internal teams and external partners to deliver seamless customer journeys
* Stay up to date with CRM trends, particularly within app-based engagement and lifecycle marketing
Skills & Experience
* Minimum 3 years' experience in an app-based CRM or lifecycle marketing role (essential)
* Proven experience managing CRM within a mobile app environment
* Hands-on experience with CRM platforms such as Braze or Klaviyo (highly desirable)
* Strong understanding of push notifications, in-app messaging, and mobile engagement strategies
* Advanced analytical skills with experience in reporting, segmentation, and A/B testing
* Experience building customer segmentation and personalisation strategies using behavioural data
* Confident managing multi-channel campaigns in a fast-paced environment
* Excellent written communication skills and strong attention to detail
* Ability to manage multiple projects and meet deadlines
* Basic HTML knowledge is advantageous
Apply now!
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