No Relocation Assistance Offered
Job Number171060 : Surrey, England, United Kingdom
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
Organization:EU Division Ecommerce
Reports to: Customer Development Director Value and eCommerce
Location: Woking, UK
Role Overview
The Senior Customer Development Manager (SCDM) for TikTok Commerce is a critical and exciting leadership role blending e:commerce strategy and Customer Development execution, responsible for defining, developing, and executing the commercial growth strategy forColgate:Palmolive brands across the Social Commerce and TikTok ecosystem in particular (including TikTok Shop, in:feed shopping, and live commerce). This role acts as the primary commercial interface,leveraging e:commerce best practices and managing the strategic partnership with the TikTok and other social platforms, ensuring Colgate Palmolive capitalizes on social commerce trends, drives measurable Net Sales and embeds our brands within one of the worlds fastest:growing retail channels,driving profitable volume growth and channel share.
Key Responsibilities
Strategic Commercial Leadership
:Partnership Leadership: Serve as the strategic commercial lead for the TikTok platform partnership across Key Strategic Markets, negotiatingjoint business plans (JBPs), securing optimal media placements, and developing trade strategies to drive category growth on the platform.
:P and L Accountability: Own the commercial forecast, budget, and targeted P and L delivery, ensuring Gross:to:Net (GTN) efficiency, monitoring key performance metrics, Return on Ad Spend (ROAS), and profitability across all TikTok:driven transactions.
:Content:to:Commerce Integration: Lead the strategy for connecting organic and paid TikTok content directly to commercial outcomes, working closely with Marketing and Brand teams to build effective content monetization models.
:Working closely with cross functional Brand / CX / IMC teams fully embed optimized content approach into commercial driven strategies
Operational Excellence and Execution
:Internal Alignment: Serve as the internal commercial expert on TikTok, ensuring Brand, Supply Chain, and Legal teams align on platform requirements, policy updates, andoptimal inventory flow to minimize out:of:stocks.
:Live Commerce Strategy: Develop and manage the end:to:end strategy for live shopping events, coordinating logistics, host talent, inventory, and promotional calendars to maximize viewership and conversion.
:Channel Optimization: Working closely with Brand and IMC Managers to continuously analyze and optimize the product catalog, storefront, and userexperience within the TikTok Shop interface, ensuring products are discoverable, correctly priced, and flawlessly executed.
:Campaign Management: Lead the planning and execution of all TikTok:specific commercial campaigns, sales events, and new product launches within the platform.
Insights and Analytics
:Performance Monitoring: Utilize TikToks native analytics tools and internal data to generate deep commercial insights, identifying trends, forecasting demand shifts, and optimizing media spend allocation.
:Customer Journey Mapping: Analyze consumer behavior within the social commerce environment (from discovery to purchase) to refine contentstrategy and increase conversion rates.
Required Qualifications and Experience
:Education: Bachelor's de