Job Description
About Us Rocket SaaS is a fast-growing marketing agency offering outsourced marketing services for small/medium SaaS companies. Our services include SaaS marketing strategy, content, ads, lead magnets, and website conversion updates. We’re a small business of 40 employees, split between London, South Africa and Europe.
We’re an ambitious team passionate about modern, creative demand generation marketing campaigns.
The Role We’re looking for a marketer with expertise in creating comprehensive strategies, including content and ads, for companies in the SaaS industry.You will be responsible for developing and overseeing the marketing strategy for multiple SaaS clients. This includes:
* Taking on SaaS clients who are typically struggling with lead gen and/or GTM. You must have the experience and ability to develop a multi-layered marketing strategy to facilitate their growth.
* Market research and competitor analysis
* Identifying the ideal customer profile
* Targeting and audience segmentation
* Deciding on content pillars
* Mapping out a multi-layered retargeting ads funnel via Google Ads, LinkedIn Ads and Meta Ads
* Writing ad copy and ad creative briefs that result in high-converting LinkedIn ads
* Managing your team of
* Marketing Exec /Ads manager
* Designer /Developer
* Content expert
* Creative ideas for lead magnet campaigns
* Website optimisations and landing page briefs
* Regular internal and client meetings /Reporting to the Director of Marketing
To implement your strategy, there will be a mixture of hands-on work and managing your team of in-house and external resources, such as content creators, designers and developers.
Key skills/experience:
* Experience working for a SaaS/Tech client or agency
* At least 3 years of experience working in marketing
* Experience managing LinkedIn ad campaigns
* Proven successful content marketing campaign experience
* A creative and strategic mind /Excellent communication skills
* Excellent project management skills /Data attribution knowledge
* Analytical and multitasking skills
Added benefits
* Hybrid work
* Stunning WeWork London office location
* Free tea, coffee, and beer at the office
* Quarterly bonuses based on client success
* Quarterly staff parties
* Monthly team quiz with cash prizes
* Career growth opportunities, as we are on a mission to scale
The role is hybrid, with 2 days in the London, Waterloo office (WeWork) and 3 days working from home