Off-Page SEO Executive (English‑Speaking Markets)
Apply to join Legend as an Off‑Page SEO Executive and help accelerate our organic growth across key markets. You will report directly to our Senior Off‑page SEO Manager.
About Legend
We’re Legend – quietly building #1 products that make noise in the most competitive comparison markets worldwide, from iGaming and Sports Betting to Personal Finance. With over 550 Legends, we help companies turbocharge their brand growth in more than 22 countries.
The Role
In this role, you’ll own the delivery of high‑quality backlinks through strategic outreach, smart planning, and close collaboration with freelancers, agencies, and our internal SEO team. You’ll work across both English and local‑language content, using your market knowledge to build relevant, powerful links that drive rankings and deliver real business impact.
Your Impact
* Identify and evaluate domains for backlink opportunities, ensuring they meet our quality and relevance standards.
* Execute link‑building strategy with ownership of acquisition targets.
* Collaborate closely with the on‑page SEO team to support needs and ensure strategic alignment.
* Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery.
* Review and assess content in English and local languages.
* Utilise tools such as Ahrefs, Majestic, and Semrush to analyze our and competitors’ backlink profiles and share actionable insights.
* Develop and maintain strong relationships with agencies, publishers, and external partners.
What You’ll Bring
* Experience handling off‑page SEO activities.
* Excellent communication skills (written and verbal) in English.
* Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.
* Proficiency with industry tools such as Ahrefs, Majestic, and Semrush.
* Ability to work under pressure and strict deadlines.
The Interview Process
* 1st: Initial chat with Talent Partner (30‑minute video interview via Zoom).
* 2nd: Interview with Senior Off‑page SEO Manager and Off‑page SEO Specialist (1‑hour video via Zoom).
* 3rd: Take‑home task and presentation – 3–5 days to complete the task, then a 1‑hour video presentation via Zoom with the Senior Off‑page SEO Manager and General Manager of Marketing.
Why Legend?
* Super smart colleagues to learn from.
* Engaging development opportunities at all levels.
* Tailored flexibility for work‑life balance.
* Annual discretionary bonus.
* Paid annual leave plus a dedicated break to recharge during the festive season (offices closed between Christmas and New Year’s).
* Long‑term incentive plan.
* Exciting global Legend events to unite and ignite shared passion.
Unlock your full potential by joining the Legend team. We provide an extensive array of benefits and perks. For country‑specific benefits, please reach out to your talent partner.
Legend is an Equal Opportunity Employer and is committed to hiring and developing a diverse team. If you require reasonable adjustments throughout your application process, contact the team at ontalent@l1.com.
Location: London, England, United Kingdom
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