Job Description
Mission
* To lead the boutique team, in close collaboration with the Boutique Manager
* To ensure the highest level of service to all Chopard clients
* To develop sales further and acquire new clients
* To ensure best retail practices in line with the Boutique Charter
Main Responsibilities
* The Assistant Boutique Manager represents the Boutique Manager in his/ her absence and is responsible for all activities at store level when the Boutique Manager is away from the shop floor
* He/ She should ensure that individual team members continue to improve on their performance and contribute to the boutique’s overall mystery shopping score.
* He/ She supports the Boutique Manager to conduct performances reviews and to design individual development plans for each team member to raise motivation and give individual short-term & long-term career objectives / identify individual’s skills and match in-store tasks to those skills effectively
* He/ She is in charge of organizing regular follow-up trainings on selling skills (e.g. through role-plays)
* He/ She supports the Boutique Manager in preparing and holding regular team meetings/briefings with particular focus, but not only on:
* Assessment of the current business situation followed by proactive measures to increase sales, as well as defining weekly targets/objectives.
* Sharing information with the team on products, client leads, after sales service, upcoming activities, etc...
* Nurturing a team spirit motivating individual team members to excel and perform
* He/ She will organize the monthly team roster and make sure the boutique is up-to-date for all administrative duties
* He/ She is in charge of enforcing the discount policy and to develop and coach different techniques to help the team to minimize the average discount
* He/ She seconds the Boutique Manager in Coaching, Best-Practices sharing & Training of the Sales Team
Service
* The Assistant Boutique Manager is responsible for a perfect service in the boutique at all times, in line with the Boutique Charter
* He/ She is to ensure that any visitor to the boutique is treated with the utmost respect and professionalism according to Chopard boutique charter.
* A clean boutique in every corner is a must
* Decoration must be at its best and follow the Chopard Guidelines.
* All current marketing materials (catalogues, books, leaflets, instruction manuals...) must be stocked and properly used by the whole team.
* Staff attires must be impeccable at all times
* Showcases and serving trays must be in mint condition at all times
* Chopard recommended music and DVDs must be played at all times
* Stock quality and handling must be impeccable at all times (no fingerprints)
* Any renovation/touch up needs must be reported to the HQ immediately.
Business Development
* The Assistant Boutique Manager is responsible for the development of boutique sales in line with the annual set objectives.
* Assist in the Creation and Management of in-store and external events to develop new client opportunities, Drive sales, and Establish & Develop Chopard’s Brand Awareness & Presence in the marketplace
* He/ She has to ensure the boutique’s client database in Salesforce is systematically used by all team members and continuously maintained in view of CRM activities (invitation to events, direct mailing, e-mailers, celebration of birthdays, etc...)
* He/ She has to ensure that the boutique is well connected with the network of key hotels, clubs, or any other potential business providers
* He/ She should develop the network of tour guides, tour operators, translator and drivers to build further high quality traffic to the boutique.
* He/ She should propose new ideas to reach new clients through activities inside or outside the Boutique
Operations
* He/ She has to ensure that the security and insurance procedures of the Chopard Group are strictly adhered to in accordance with the Boutique Charter and the Insurance Handbook. In particular, he/she must make sure that the stock values at day and night are below the maximum coverage.
* Immaculate management of transactions, stocks (i.e. regular stock checks), and customer data in the respective systems
* Ensure brand induction and training for new boutique staff members joining the team
Specific Activities
* The Assistant Boutique Manager might be requested to travel for events or client visits
* He/ She must ensure to report market intelligence on competitor Boutiques and their staff activities.
Key Performance Indicators
* Qualitative indicators:
* Boutique Objectives
* Customer Data quality in Salesforce
* Initiatives to develop the boutique network of concierges, clubs, etc...
* Support of the planning and implementation of marketing activities
* Quality of service from the whole team
* Overall presentation of the boutique
* Grooming of the staff
* Mystery Shopping results
* Quantitative indicators
* Boutique Objectives
* Sales growth
* Average discount given
* Conversion rate
* Acquisition of potential client data
* Stock turn improvement
Key Requirements
* Excellent organizational skills and attention to detail.
* Excellent English language skills (written and verbal).
* Ability to manage multiple priorities and deadlines.
* Well experienced and used to working with MS Office (Excel, Word, PowerPoint) and Photoshop.
* Professional representation of the company image.
* Willing to work outside official working hours including evenings and weekends.
* Ability to work well with others as part of a team.